Strategic Cross-Channel Media Investments Lead

Digitas North America; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Flexible time off

Job summary

Digitas North America is seeking an Associate Director, Cross Channel Investments to lead investment decisions across TV, OOH, video, audio, social, search, display, and influencer channels. You will align with Media Strategy and DNA to exceed KPIs and deliver value to clients.

In this role you will manage a team of channel specialists, negotiate with partners, and develop innovative solutions to maximize campaign performance while maintaining strong client relationships.

Qualifications

• 7+ years of media planning and buying experience.
• Bachelor's degree or higher in advertising, marketing, business, communications, or equivalent.
• Analytical background with data and numbers.
• 5+ years of people management experience (5+ reports).
• Deep relationships with ad tech firms, brand teams, and publishers.

Responsibilities

• Lead tactical plan development across all channels.
• Negotiate pricing, added value, and scope with partners.
• Oversee multiple channel specialists and ensure execution quality.
• Liaise with Data & Analytics for cross-channel performance insights.
• Develop cross-channel budget strategies to maximize profitability.

Skills

Media planning

Negotiation

Client leadership

Analytical thinking

Cross-channel strategy

Communication

Strategic thinking

Education

Bachelor's degree in advertising/marketing/business

Tools

Google Ads

Facebook Ads

Amazon Ads

Programmatic platforms

Job description

Digitas North America is seeking an Associate Director, Cross Channel Investments to lead investment decisions across TV, OOH, video, audio, social, search, display, and influencer channels. You will align with Media Strategy and DNA to exceed KPIs and deliver value to clients.

In this role you will manage a team of channel specialists, negotiate with partners, and develop innovative solutions to maximize campaign performance while maintaining strong client relationships.