Senior CRM & Lifecycle Marketing Lead

Westcliff University; Irvine (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Westcliff University is seeking a strategic, data-driven Senior CRM & Lifecycle Marketing Manager to lead lifecycle programs across its portfolio, including affiliated brands. This role will drive CRM communications, email marketing, and customer journey optimization to strengthen recruitment, engagement, and retention.

The ideal candidate brings hands-on experience with Slate CRM and Mailchimp, builds scalable processes, mentors a high-performing team, and partners with Enrollment, Admissions,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Develop lifecycle marketing strategies across the Westcliff portfolio.
• Design, implement, and optimize customer journey maps for prospective students and enrolled users.
• Establish CRM standards, governance, and best practices.
• Lead cross-functional collaboration with Enrollment, Admissions, and Marketing leadership.
• Develop dashboards and executive reporting to drive decisions.

Skills

CRM strategy

Lifecycle marketing

Marketing automation

Email marketing

Data analysis

Team leadership

Project management

Education

Bachelor's degree

Tools

Slate CRM

Mailchimp

HTML/CSS

Job description

Westcliff University is seeking a strategic, data-driven Senior CRM & Lifecycle Marketing Manager to lead lifecycle programs across its portfolio, including affiliated brands. This role will drive CRM communications, email marketing, and customer journey optimization to strengthen recruitment, engagement, and retention.

The ideal candidate brings hands-on experience with Slate CRM and Mailchimp, builds scalable processes, mentors a high-performing team, and partners with Enrollment, Admissions,