Creative Director (Performance Media)
Jump 450 Media
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Benefits offered by this job
Job summary
Qualifications
- 5+ years of performance marketing experience in digital marketing is required.
- 5+ years of direct response copywriting experience is required.
- Highly knowledgeable with Google and Facebook platforms.
- Experience with pitching high-level clients and leading a creative team.
Responsibilities
- Collaborate with creative and media buying teams for paid advertising campaigns.
- Develop and execute creative content for various advertising networks.
- Work with leadership to pitch prospective new clients for the firm.
- Conceptualize and execute creative content, managing projects from inception to final product.
Skills
Education
Tools
Job description
100% Remote Position
Base Salary: $95-100k
Additional Commissions: 20-80% of Base Salary
Responsible for collaborating with our creative and media buying teams to develop creative campaigns for paid advertising initiatives on networks like Facebook, Twitter, Snapchat, Pinterest, Google, YouTube, Bing, Outbrain, Taboola and more. You will be responsible to working directly with client’s on marketing strategies and objectives by working with our creative production team to produce finalized ad copy, video and images. You will be responsible for establishing and maintaining the reputation of the company as a creative leader.
- Idea Generation - We need someone with strong creative thought leadership to generate ideas and leverage clients' existing repository of creative assets, knowledge of product categories and familiarity of the a client's brand
- Execution - Ability to retool, reformat and splice visual creative assets, that are up to client standards
- Develop, utilize, and maintain well-defined processes to measure and report on creative ads on Facebook, Google, YouTube, Instagram, Search ads, Display and more
- Provide guidelines for the look and feel of all creative including copy, images and videos
- Have an understanding of cutting edge creative concepts that are driving action on social platforms; i.e. user generated content, testimonials, kinetic text, split screens)
- Maintain brand messaging and enforce brand guidelines, while providing strategic focus for how to utilize those assets to drive business objectives
- Persuasively and clearly present design concepts against strategies outlined to Creative Leadership and Marketing
- Proactively identifies and recommends new approaches to improve our creative using design and industry trends, best practices
- Provides direction at photo shoots, including pre-shoot activity such as model and location selection, as well as styling, as needed.
- Participates as a member of the team, taking on the conception and tactical design of projects from start to finish including iterations to creative during the flight of the campaign based on learnings
- Understand client expectations and internal timelines around creative deliverables.
- Conceptualize, design, and execute creative content for various advertising networks that include social, display, video, native, shopping and search channels.
- Work alongside a production team to create copy/video/image content for various digital ad formats.
- Create client-facing presentations actioning internal & client feedback.
- Collaborate with Jump's leadership to pitch prospective new clients for the firm.
- Spearhead development of content creation processes, internally between creative and production.
- Create and oversee the development of all creative, delivering a high level of excellence.
- Remain constantly aware of new creative developments within the industry to better service the client and maintain current and new business.
- Work with our media buying team in developing overall marketing strategies.
- Participation in market research, presenting creative concept development, and strategic direction.
- Oversee the creative process from inception to final product and ensures quality of content and style to meet clients marketing objectives and the proposed media buying strategies
- Foster progressive thinking and the pushing of boundaries
- Stimulate professional development and inspiration within the team and direct reports
- Be able to succeed in a deadline-oriented, fast-paced environment
- Manage your creative team and work with other teams to plan, execute and report
- Brainstorm and collaborate on concept development, copywriting tasks, messaging and marketing materials, as well as presentations and client communications
- Bachelor's degree in Marketing or related major required.
- 5+ years of performance marketing experience in digital marketing is required.
- 5+ years of direct response copywriting experience is required.
- Experience with pitching high level, sophisticated clients and leading a creative team.
- Experience in post production.
- Experience with interviewing and sourcing creative production resources.
- Highly knowledgeable with Google and Facebook platforms, keyword research, Google Analytics, & ad creative testing.
- Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables.
- Ability to communicate effectively to all employee levels while understanding both the day to day and big picture.
- Ability to work in a fast-paced environment while managing time effectively.
We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.
Jump 450, an Omnicom Media Group Agency, is based in New York City but employs experts throughout the world. We are a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four year and doubled our staff. Jump’s exceptional culture, employee development approach, team engagement, perks, and benefits were just part of the reason publications like Fast Company Magazine, Inc Magazine, Agency Spotter’s Top 30 Agencies 2021 and Ad Age Best Places to Work chose to highlight Jump. We are also an Inc 5000 Company and have a >90% team member retention for professional reasons.
Jump 450 is the highest paying performance marketing agency in America. Our lucrative employee compensation model is perhaps one of our most compelling features–one that incentivizes our team to drive meaningful returns for our clients. Jump offers uncapped compensation for employees by sharing ~40% of top-line revenues with the team each and every month. On average our sales, media buying, and creative teams make 400% higher than the average for their roles in the US.
This work environment has created a triangle of alignment between company management, our employees, and our clients. We only hire experts, then provide additional learning and development so that our clients are receiving only the highest quality of output from real professionals. Among Jump's six core values are problem solving, ownership, execution, thought leadership, innovation, and collaboration. Our culture encourages team members to take calculated risks, actively look for innovation and creativity, and seek out ideas from all layers within the organization.
In addition to our beautiful New York office space (Brookfield Place), employees are encouraged to work from their home or wherever they feel most comfortable. They can choose to work from the office, their home, or at the coffee shop.
Additional benefits include:
- Medical, Prescription, Dental, & Vision Insurance Benefits
- Life and Accident Insurance Plans
- Short and Long Term Disability Plans
- Employee Assistance Programs
- Family Forming Plans
- Cigna Secure Travel
- Health Savings Account (HDS)
- Health Care Flexible Spending Account (FSA)
- Limited Purpose FSA
- Dependent Care FSA
- Access to MetLife Legal Plan Services
- 401k Match Plans
- Commuter Transportation Benefits
- Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
- Paid Holidays
- Flexible / Numerous PTO Days
- Volunteer Days
- Free Company Lunches
- Half-Day Fridays All Year (Not Just in the Summer!)
- New MacBook Pros and Additional Monitor on Your First Day
- Communal Meeting Rooms and Standing Workstations are Available in our NY Office,
- Company Events & Happy Hours
- 10 Week Paid Parental Leave
- Tuition Reimbursement Of Up To $5,000
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