Strategic CPG Brand Partnerships Manager

Maya Verdant LLC; Baltimore (MD); On-site; USD 80,000 - 120,000; Full time

Job summary

Maya Verdant LLC is seeking a Partnerships Manager to own a book of brand partnerships and turn demand budgets into funded, live programs with measurable performance. You will collaborate with shopper marketing, trade marketing and retail media teams to ensure seamless execution and compliant spend.

You will design offers that protect brand integrity, deliver pre/post flight analyses, and prepare quarterly reviews for senior leadership.

Qualifications

• 4+ years as a consumer-goods key account, shopper or retail-media manager, at a brand or national sales or shopper agency
• Managed a demand fund against a plan with accrual, committed, spent, reconciled
• Able to read a promotional P&L and a syndicated data pull
• Writes for brand finance as well as for brand marketing
• Strong written updates; short, specific, no deck for a status that needs a paragraph

Responsibilities

• Own a book of brand partnerships from first meeting through flight close
• Build annual and quarterly plans: objective, geography, duration, budget, per-unit ceiling and stop rules
• Work the real budget owners: shopper marketing, trade marketing, revenue growth management and retail media
• Control the fund the way a key account manager does: accrued against committed against spent, period-end balance, no overspend and no stranded money
• Keep every program's authorization current: prior approval, spend authority and the documentation brand finance needs to release funds
• Design offers a household can actually use and brand counsel can actually accept, without putting brand integrity at risk
• Deliver analysis before and after each flight: cost per verified switch, incremental against base, and unpaid repeat once funding ends
• Keep the brand's planning system current. Their promotion calendar is the calendar
• Write quarterly business reviews a VP can take internally without a Maya explainer
• Coordinate Maya's reporting so brand finance can encumber, reconcile and reclaim what goes unspent
• Flag legal and policy limits, including store-conditional brand money and category restrictions such as alcohol, before a test is sold

Job description

Maya Verdant LLC is seeking a Partnerships Manager to own a book of brand partnerships and turn demand budgets into funded, live programs with measurable performance. You will collaborate with shopper marketing, trade marketing and retail media teams to ensure seamless execution and compliant spend.

You will design offers that protect brand integrity, deliver pre/post flight analyses, and prepare quarterly reviews for senior leadership.