Content Marketing Lead — Health Tech & Practitioner Growth

Cerbo; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Compensation

PTO & Holidays

Health/Dental/Vision benefits

Disability Insurance

401k with matching

Ownership & impact

Job summary

Providi, the company behind Cerbo and OptiMantra, seeks a Content Marketing Manager to own content strategy across both brands. The role leads the Content team, drives organic search visibility, and builds campaigns using HubSpot, landing pages, and AI-powered workflows.

Based in Atlanta and operating in a hybrid model, you will guide content priorities, collaborate with product and marketing, and expand thought leadership and conversions across channels.

Qualifications

• 7+ years of content marketing experience with multi-channel planning.
• 5+ years SEO-focused content strategy experience.
• Experience managing content teams and freelancers.
• Ability to translate business goals into measurable content plans.
• Experience with website content strategy and CMS collaboration.
• Proven ability to build high-converting landing pages and run A/B tests.
• Experience using AI tools to produce and measure content.

Responsibilities

• Lead website content strategy for Cerbo and OptiMantra.
• Oversee SEO priorities and organic growth opportunities.
• Direct content development and set editorial calendars.
• Build and launch HubSpot campaigns and landing pages.
• Lead practitioner interviews and storytelling.
• Manage the Content team and cross-functional partnerships.
• Apply AI workflows to create channel-ready content.
• Establish content KPIs and measure performance.

Skills

Content marketing

SEO strategy

HubSpot CMS

Education

Bachelor’s degree in Marketing

Tools

HubSpot CMS

Google Analytics

Google Search Console

Airtable

Job description

Providi, the company behind Cerbo and OptiMantra, seeks a Content Marketing Manager to own content strategy across both brands. The role leads the Content team, drives organic search visibility, and builds campaigns using HubSpot, landing pages, and AI-powered workflows.

Based in Atlanta and operating in a hybrid model, you will guide content priorities, collaborate with product and marketing, and expand thought leadership and conversions across channels.