Strategic Content Architect for ROI & Audience Growth

Cohere; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Cohere is seeking a Content Strategist to guide what the team creates and why, aligning content with business priorities and measurement. You will set audience segments for buyers, developers, and current users, and translate strategy into editorial briefs across content streams.

The role emphasizes ROI through defined measurement frameworks, SEO, and analytics to demonstrate impact. A strong background in B2B or technical industries is a plus.

Qualifications

• 5+ years in content strategy or content marketing.
• Experience with SEO, analytics, and attribution modeling.
• B2B or technical industry experience is a strong plus.

Responsibilities

• Define content strategy and pillars tied to business goals like pipeline generation and brand awareness.
• Build audience segmentation for prospective customers, developers, and existing customers.
• Own measurement frameworks and reporting, and translate strategy into concrete briefs for the editorial team.

Skills

Content strategy

SEO

Analytics

Attribution modeling

B2B/tech industry

Job description

Cohere is seeking a Content Strategist to guide what the team creates and why, aligning content with business priorities and measurement. You will set audience segments for buyers, developers, and current users, and translate strategy into editorial briefs across content streams.

The role emphasizes ROI through defined measurement frameworks, SEO, and analytics to demonstrate impact. A strong background in B2B or technical industries is a plus.