Remote Content Strategist — B2B SaaS & SEO Journeys

Procore Technologies; Oregon; Hybrid; USD 203,000 - 248,000; Full time

Job summary

Procore Technologies is seeking a Content Strategist to craft connected web experiences and content journeys for construction professionals. You will collaborate with product marketing, campaign managers, customer advocacy, brand, and web teams to drive pipeline through storytelling and data-driven insights.

You will lead content strategy, SEO/AEO, and interviews with industry experts, shaping content that educates readers and demonstrates how Procore can help.

Qualifications

• Bachelor's degree or equivalent practical experience in English, journalism, marketing or related field.
• 3–5 years of content strategy, content marketing, editorial, or related experience.
• Portfolio of published work showing projects or journeys across funnel stages.
• Strong grasp of SEO and AEO fundamentals.
• Experience interviewing subject matter experts and translating complex topics into clear language.
• Experience using AI tools to improve efficiency with good judgment on human value.
• High bar for quality, judgment, and continuous improvement.
• Experience in construction industry is helpful but not required.

Responsibilities

• Plan and write authoritative articles educating readers and showing how Procore helps.
• Set content strategy using audience questions, search data, and performance data.
• Create content that earns visibility in search and AI search and guides readers to next steps.
• Link content into journeys across the website with cross-functional teams.
• Collaborate with Brand and Web teams on assets and experiences that drive engagement.
• Measure content impact on pipeline and efficiency, test hypotheses, propose improvements.
• Schedule and conduct remote interviews with industry experts and build a knowledge bank.
• Use AI tools judiciously to boost efficiency while retaining human stories and perspective.

Skills

Content strategy

SEO/AEO

Cross-functional collaboration

Interviewing experts

AI tools usage

Education

Bachelor's degree in English/Communications/Journalism/Marketing

Tools

AI tools

Job description

Procore Technologies is seeking a Content Strategist to craft connected web experiences and content journeys for construction professionals. You will collaborate with product marketing, campaign managers, customer advocacy, brand, and web teams to drive pipeline through storytelling and data-driven insights.

You will lead content strategy, SEO/AEO, and interviews with industry experts, shaping content that educates readers and demonstrates how Procore can help.