Remote Content Strategy Lead – Enterprise AI

Cohere; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Parental leave

Remote-friendly

Office stipend

Job summary

Cohere is seeking a Content Strategist to shape the team’s output and strategy, defining audiences, prioritizing initiatives by business impact, and building a measurement framework to prove ROI across content streams. You will drive briefs for editors and collaborate with cross-functional partners to optimize messaging and results.

With 5+ years in content strategy or marketing, you’ll own audience segmentation, SEO strategy, and content ROI reporting.

Qualifications

• 5+ years of experience in content strategy, content marketing, or a closely related discipline.
• Experience with SEO, analytics tooling, and attribution modeling.
• Track record connecting content output to business outcomes, not just vanity metrics.
• B2B or technical industry experience is a strong plus given the developer content component.

Responsibilities

• Define content strategy, pillars and priorities within each stream, tied to concrete business goals (pipeline generation, developer adoption, retention, brand awareness)
• Build audience segmentation per stream. For example, a prospective customer, a developer evaluating the product, and an existing customer being featured in a case study all need different treatment
• Own the measurement framework and reporting: SEO/traffic for blog and thought leadership, adoption/engagement for developer content, sales-assist and pipeline influence for customer stories, funnel metrics for product content
• Translate strategy into concrete briefs the Managing Editor can schedule and the Content Editor/Staff Writer can execute against
• Present content performance and ROI to the Head of Editorial Content and cross-functional stakeholders
• Drive content calendar development and planning
• Explore new content opportunities and channels
• Present ROI and performance insights to leadership
• Collaborate with Growth Marketing on messaging strategy

Skills

Content strategy

Content marketing

SEO practices

Analytics usage

Audience segmentation

Tools

SEO tools

Analytics tools

Job description

Cohere is seeking a Content Strategist to shape the team’s output and strategy, defining audiences, prioritizing initiatives by business impact, and building a measurement framework to prove ROI across content streams. You will drive briefs for editors and collaborate with cross-functional partners to optimize messaging and results.

With 5+ years in content strategy or marketing, you’ll own audience segmentation, SEO strategy, and content ROI reporting.