Strategic Consumer Insights Lead - Fruity Candy (NA)
Mars, Incorporated and its Affiliates
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Job summary
Mars, Incorporated and its Affiliates seeks an experienced Manager of Consumer Insights – Fruity Candy, North America to lead the consumer and human intelligence agenda for the Fruity Confections portfolio. This role will be a critical thought partner to NA and Global Fruity Candy teams, shaping business strategy and growth opportunities with consumer-centric insights.
The ideal candidate translates data into compelling business recommendations, partners across Marketing, Sales, R&D, Innovation,
Qualifications
- Bachelor’s degree in Marketing, Business, Consumer Insights, Psychology, Statistics, or Economics is required.
- Advanced degree is a plus.
- 5+ years of progressive experience in Consumer Insights, Market Research, Marketing or Strategy.
Responsibilities
- Drive the Consumer Insights agenda to support NA Fruity Candy priorities.
- Develop deep understanding of consumers, shoppers, occasions and trends.
- Translate insights into business recommendations and measurable actions.
- Collaborate with Marketing, Sales, R&D, Innovation and Strategy across teams.
- Identify growth opportunities and influence strategic decisions.
- Manage external research agencies and budgets.
Skills
Education
Job description
Mars, Incorporated and its Affiliates seeks an experienced Manager of Consumer Insights – Fruity Candy, North America to lead the consumer and human intelligence agenda for the Fruity Confections portfolio. This role will be a critical thought partner to NA and Global Fruity Candy teams, shaping business strategy and growth opportunities with consumer-centric insights.
The ideal candidate translates data into compelling business recommendations, partners across Marketing, Sales, R&D, Innovation,
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