Strategic Consumer Insights Manager - Fruity Candy NA

Mars Incorporated

Chicago (IL)

On-site

USD 119,000 - 164,000

Full time

14 days+

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Job summary

Mars Incorporated in Chicago is seeking an experienced Manager of Consumer Insights - Fruity Candy, North America to lead the consumer and human intelligence agenda and shape strategy for the Fruity Confections portfolio. This role partners with Marketing, Sales, R&D, Innovation, Strategy and Global teams to identify opportunities and influence decisions that drive growth.

The ideal candidate is a strategic insights leader who can synthesize data and research into clear business recommendations,

Qualifications

Demonstrated experience owning Insights for a brand, category, portfolio or significant business area and serving as a strategic business partner.
Strong experience with both custom qualitative and quantitative research, including developing research approaches based on business objectives.
Proven ability to analyze and synthesize syndicated data, consumer research, shopper insights, secondary research and marketplace information.
Experience translating data and research into clear business implications, strategic recommendations and measurable actions.
Experience partnering with cross-functional teams and influencing stakeholders at multiple levels of the organization.
Experience managing external research agencies and budgets.

Responsibilities

Drive the Consumer Insights Agenda: Deliver a focused Consumer Insights agenda that addresses the most critical business priorities across North America Fruity Candy portfolio.
Build Deep Consumer & Category Understanding: Establish a differentiated point of view on Fruity Candy consumers, shoppers, occasions, behaviors, cultural trends and the competitive landscape.
Bring the Consumer Point of View: Ensure consumer perspective influences business decisions by connecting Global and NA learning.
Identify Growth Opportunities: Uncover and size consumer-led growth opportunities across category and portfolio.
Shape Brand & Business Strategy: Influence brand, innovation, portfolio, communications, and business strategies with consumer-led recommendations.
Drive Proactive, Consumer-Led Decisions: Provide a clear point of view on consumer and marketplace dynamics and next steps.
Lead Integrated Learning & Research: Deliver high-impact learning to answer critical business questions and provide evidence for decisions.
Synthesize Data into Business Impact: Connect consumer, shopper, category, behavioral, cultural, and marketplace data to generate actionable insights.
Build Strong Cross-Functional Partnerships: Establish trusted partnerships across Marketing, Sales, Innovation, R&D, Strategy, Finance and Global teams.
Communicate Insights with Impact: Transform complex information into clear, compelling points of view and recommendations.
Drive Insight Activation: Ensure insights translate into tangible business impact by embedding learning into brand strategies and plans.