Strategic Communications Leader for Impact & Narrative

United Way of Massachusetts Bay, Inc; Boston (MA); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health benefits: BCBS PPO, dental

401k with company match

Discretionary employer base contrib

PTO with summer hours; Thanksgiving 3‑

Hybrid work schedule (2 fixed days in‑

Job summary

United Way of Massachusetts Bay, Inc is seeking a Vice President of Strategic Communications to lead an integrated communications function. You will shape external voice, drive visibility, and align policy and priorities across channels, reporting to the Chief of External Affairs.

The role requires driving narrative strategy, coordinating with policy and development teams, and leading a high-impact communications team to advance the organization's mission in the MA region.

Qualifications

• 10–15 years of experience in strategic communications, public affairs, or related field.
• Proven ability to lead integrated communications strategies across media, digital, and content.
• 5+ years managing direct reports; ability to mentor teams.
• College BS/BA education required; graduate degree a plus.
• Excellent writing and storytelling skills, including executive communications.

Responsibilities

• Partner with the Chief of External Affairs to create UWMB's strategic communications and marketing strategy and lead its implementation.
• Define and evolve the organization's narrative and positioning; translate complex work into clear stories; ensure consistency across external communications.
• Oversee integration with editorial planning to align channels with priorities and outcomes.
• Elevate the executive voice by shaping CEO communications and thought leadership for high-profile moments.
• Collaborate with related teams to execute integrated campaigns, donor stewardship, and research releases.

Skills

Strategic communications

Media relations

Executive communications

Storytelling

Team leadership

Writing

Education

Bachelor's degree in Communications/Public Affairs

Graduate degree a plus

Tools

Microsoft Office

Job description

United Way of Massachusetts Bay, Inc is seeking a Vice President of Strategic Communications to lead an integrated communications function. You will shape external voice, drive visibility, and align policy and priorities across channels, reporting to the Chief of External Affairs.

The role requires driving narrative strategy, coordinating with policy and development teams, and leading a high-impact communications team to advance the organization's mission in the MA region.