Strategic Communications Lead, Consumer Value Proposition

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Job summary

Verizon is seeking a senior communications leader to shape the consumer narrative for the National Consumer Unit. You will define strategy and execute high-profile campaigns that differentiate Verizon in a competitive market, turning plans and perks into compelling stories that drive coverage and share.

Across the organization you’ll counsel executives, manage agencies, and build strong relationships with press and external partners.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience.
• Experience working on complex launches.
• Strong project management skills and the ability to work under pressure on multiple projects.
• Ability to build and maintain relationships with the press.
• Willingness to travel up to 25%.

Responsibilities

• Leading strategy and execution of strategic, high-profile consumer moments that deepen customer relationships and elevate Verizon as a customer-first brand.
• Translating consumer insights and market trends into compelling narratives and story angles that resonate with target audiences and position Verizon as an industry leader.
• Driving media strategy and execution for reaching target press that amplifies key moments and reinforces Verizon's leadership.
• Developing and maintaining strong relationships with influential audiences, including journalists, social influencers, external partners and cross-functional internal stakeholders.
• Providing strategic counsel to executives and other cross-functional teams to shape brand narrative.
• Managing agency partners to create and execute plans that drive business results.
• Helping protect the Verizon brand by identifying and mitigating reputational risk.

Skills

Strong Project Management

Press Relationships

Travel Up To 25%

Experience with Complex Launches

Storytelling & Narrative Development

Education

Bachelor’s degree or 4+ years work experience

Job description

Verizon is seeking a senior communications leader to shape the consumer narrative for the National Consumer Unit. You will define strategy and execute high-profile campaigns that differentiate Verizon in a competitive market, turning plans and perks into compelling stories that drive coverage and share.

Across the organization you’ll counsel executives, manage agencies, and build strong relationships with press and external partners.