Communications Manager

Hersheypark; Hershey (PA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Free admission to Hersheypark

Discounts and more

Job summary

Hershey Entertainment & Resorts is seeking a seasoned communications leader to develop and lead internal and external strategies that engage employees and elevate the Hershey legacy across hospitality brands. The ideal candidate will be a persuasive writer, strong editor, and a proactive brand ambassador who can guide a team and collaborate with executives.

This full-time role manages media relations, influencer activities, and executive communications across The Hotel Hershey, Hershey Lodge,

Qualifications

• 7–10 years of related experience in Communications, Public Relations, or Hospitality context.
• Experience supervising a team of 5+ professionals.
• Must be a strong writer and presenter with executive interaction experience.

Responsibilities

• Lead internal/external communications strategy and develop messaging templates.
• Oversee influencer marketing for resort brands and coordinate with stakeholders.
• Collaborate with Communications team to implement content strategy across social channels.
• Create communications plans for expanding the Resorts portfolio.
• Lead media relations for multiple Hershey properties and properties brands.
• Develop talking points and FAQs for leadership communications.
• Coordinate town halls with managers and executives to ensure consistent messaging.
• Train spokespeople and executives for media appearances.

Skills

Brand communications

Media relations

Executive writing

Team leadership

Crisis communications

Social media

Public speaking

Strategic planning

MS Office

Sprout Social

Tools

Sprout Social

Mass communication systems

Job description

Job Category: Sales, Marketing, and Communications

Requisition Number: COMMU004430

• Posted: July 15, 2026
• Full‑Time

Locations

Showing 1 location

Hershey Entertainment & Resorts | Hershey Press Building
Hershey, PA 17033, USA

Description

Hershey Entertainment & Resorts Company (HE&R) is an award‑winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

This position will develop and lead both internal and external communication strategies to drive employee engagement and increased awareness of Hershey Entertainment & Resorts, with a focus in promoting the hospitality and culinary portfolio. The ideal candidate is a persuasive writer, strong editor, enthusiastic brand ambassador and team leader to help drive the growth of both a destination and legacy company.

As a Full‑Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Duties (Items marked with an asterisk are essential functions of this position):

Lead HE&R corporate/internal/employee communications strategy, including writing materials, creating templates, outlining the annual content calendar, identifying ways to better communicate with team members and drive employee engagement, and managing the mass communication system.*

Lead influencer marketing for Resort brands, planning visits and coordinating with stakeholders to showcase the destination and The Official Resorts of Hersheypark.*

Work closely with Communications team members to implement the content strategy for diverse social media channels.

Create communications plans for the continued expansion of the Resorts portfolio.

Lead traditional media relations efforts for The Hotel Hershey, Hershey Lodge, Hersheypark Camping Resort, Hershey Inn & Suites, and Dining In Hershey brands.

Develop talking points and FAQs.

Work with general managers and company leadership on town hall meetings to ensure consistent messaging and presentations.*

Ensure relevant company websites and information are updated, including board/leadership, DE&I web page, Jobs.com, Indeed, etc.*

Train/prepare spokespersons/executives for media interviews, events, and appearances, as necessary.*

Serve as a valued member of the Crisis Communications team.

Support the destination team on planning and execution of destination initiatives.*

Perform other duties as assigned.

Qualifications:

7‑10 years of related experience.

Industry Experience - Communications, Public Relations, Community Relations, Hospitality/Tourism.

Minimum of 5 years of supervisory experience.

18 years of age or older.

Must have a valid Driver’s License.

Knowledge, Skills, and Abilities:

Detail oriented with the ability to execute both quick turnaround projects and long‑term strategic plans.

Skilled in the use of Microsoft Office applications, Google Applications, Sprout Social, and mass communication system(s).

Ability to represent the company in various settings, events, etc.

Experienced in working with key executives and operations team members.

Must be a strong writer and presenter.

Must be a team player and willing to learn and use social media channels to reach targeted audiences.

Must be an expert in all things Hershey, PA, Milton Hershey School, and HE&R history.

Job Demands:

While performing the duties of this job, the employee is required to:

Climbing Stairs Occasional (<33%) (20ft maximum height)

Lifting Occasional (<33%) (15lbs maximum weight)

Hand/Eye Coordination Occasional (<33%)

Stooping Occasional (<33%)

Bending Occasional (<33%)

Sitting Constant (>67%)

Standing Occasional (<33%)

Walking Occasional (<33%)

This job requires a good sense of vision (either corrected or uncorrected). Visual ability to operate moving equipment such as a car, truck, golf carts, etc.

This job requires the visual ability to perform detailed work at close distances (computer screens, accounting ledgers, using measurement devices).

This job regularly requires verbal communication of detailed information to others either by phone or in person.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment & Resorts is an Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.