Strategic Channel Sales Manager

Coca Cola Southwest Beverages; Houston (TX); On-site; USD 85,000 - 115,000; Full time

Job summary

Coca-Cola Southwest Beverages seeks a Sales Development Manager to identify opportunities within large chain customers and maximize profitable sales opportunities. The role emphasizes understanding client businesses, building trusted relationships, and selling strategic plans and promotions.

You will collaborate across marketing, finance and operations to deliver customer plans, execute promotions, and analyze results to drive beverage category growth.

Qualifications

• Bachelor's degree or equivalent experience required.
• 3-5 years in consumer goods industry.
• Minimum of 2 years in consumer products/direct store delivery sales/major account management.
• Strong analytical, organizational, planning, verbal and written communications skills.
• Above average computer skills.
• Valid driver's license and driving record within MVR policy guidelines.
• Preferred: 2 years' experience in the Coca-Cola system.
• Preferred: bilingual ability (Spanish).
• Experience managing budgets.

Responsibilities

• Maximize profitable sales opportunities by understanding the customer’s business and building relationships with management.
• Sell customer plans including annual CMA's, pricing plans and promotional plans aligned with Coca-Cola objectives.
• Evaluate outlet opportunities and overcome customer objections.
• Offer creative merchandising ideas to reach sales potential.
• Address customer issues/opportunities promptly.
• Propose brands, packages and equipment to satisfy customer and consumer needs.
• Develop a customized business plan addressing customer needs and Coke system profit.
• Collaborate with customer on strategic price/package plans.
• Execute promotions/programs leveraging national brands and consumer insights.
• Sell-in and implement promotions for new brands and packages.
• Activate Coke Southwest Beverages system to meet customer needs and drive category profit.
• Resolve issues during execution and remove barriers.
• Track call activity and performance against goals.
• Collaborate with cross functional teams (marketing, finance, operations).
• Conduct post-promotional analysis and adjust as needed.

Education

Bachelor's degree or equivalent

Job description

Coca-Cola Southwest Beverages seeks a Sales Development Manager to identify opportunities within large chain customers and maximize profitable sales opportunities. The role emphasizes understanding client businesses, building trusted relationships, and selling strategic plans and promotions.

You will collaborate across marketing, finance and operations to deliver customer plans, execute promotions, and analyze results to drive beverage category growth.