Strategic Channel Marketing Director

Masco Corporation; Vista (CA); Remote; USD 134,000 - 210,000; Full time

Job summary

Watkins Wellness seeks a Director of Channel Marketing to lead the Specialty Retail channel across its dealer network for Hot Spring, Caldera, and Endless Pools. You will translate brand strategy into channel activation, drive growth, and measure impact across promotions and activations.

The role requires 7–10 years in channel/trade marketing, strong leadership, and collaboration with Brand Marketing, Product Management, and Sales leaders to deliver scalable growth.

Qualifications

• 7–10 years of progressively responsible experience in channel marketing, trade marketing, field marketing, or related disciplines.

Responsibilities

• Develop and execute channel marketing programs, promotions, dealer engagement strategies, and local activation plans.
• Partner with dealers and sales managers to identify growth opportunities and improve incentive participation.
• Establish KPIs, reporting frameworks, and measurement tools to track dealer performance and ROI.

Skills

Channel marketing leadership

Trade marketing

Field marketing

People leadership

Education

Bachelor's degree in Marketing

Tools

Salesforce

Excel

PowerPoint

Job description

Watkins Wellness seeks a Director of Channel Marketing to lead the Specialty Retail channel across its dealer network for Hot Spring, Caldera, and Endless Pools. You will translate brand strategy into channel activation, drive growth, and measure impact across promotions and activations.

The role requires 7–10 years in channel/trade marketing, strong leadership, and collaboration with Brand Marketing, Product Management, and Sales leaders to deliver scalable growth.