Director of Sales

BATHING BRANDS INC; Illinois; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

401(k) with company match

Paid time off

Volunteer day

Job summary

Bathing Brands is seeking an experienced Director of Sales to lead growth across our family of brands. This leadership role will develop and execute company-wide sales strategies, expand market presence, and strengthen channel partnerships. The role requires 7+ years of sales leadership in manufacturing and distribution, with hands-on execution and strategic focus.

Hybrid schedule in Illinois. You'll coach multi-channel teams, drive revenue growth, analyze market trends, and collaborate with

Qualifications

• 7+ years of sales leadership experience in manufacturing, distribution, or related industries.
• Proven ability to develop and execute strategic growth initiatives while driving day-to-day sales performance.
• Proven success leading and growing high-performing sales teams.

Responsibilities

• Develop and execute the company's overall sales strategy and growth initiatives.
• Lead, coach, and develop sales professionals across multiple channels and markets.
• Expand relationships with dealers, distributors, commercial partners, and key accounts.
• Identify opportunities to increase market share and drive revenue growth.
• Partner with Marketing, Operations, Customer Service, Product Development, and Executive Leadership.
• Analyze sales performance, market trends, and competitive activity to guide decision-making.
• Establish sales goals, KPIs, forecasts, and accountability measures.
• Evaluate and improve sales processes, systems, and customer experience.
• Support new product launches and strategic growth initiatives.
• Travel as needed to customers, trade shows, and industry events.

Skills

Sales leadership

Strategic planning

Channel development

Team coaching

CRM tools

Data analysis

Communication

Education

Bachelor's degree in business

Tools

CRM (Salesforce)

ERP systems

Job description

Job Description

Bathing Brands is seeking an experienced and strategic Director of Sales to help lead the next phase of growth across our family of brands. This leadership role will be responsible for developing and executing company-wide sales strategies, expanding market presence, strengthening channel partnerships, and identifying new opportunities for sustainable revenue growth. This position offers the opportunity to play a key role in shaping the future of our sales organization while growing alongside a successful and expanding company.

We serve a diverse customer base that includes residential consumers, commercial health clubs, spas, wellness facilities, dealers, distributors, and other industry partners throughout North America. The ideal candidate brings a track record of building sales organizations, developing growth strategies, and expanding market share within a manufacturing and distribution environment. This individual must be equally comfortable shaping long-term strategy, leading teams, and driving execution.

Please note this is not a fully remote position; however, a hybrid schedule is offered.

What You'll Do

• Develop and execute the company's overall sales strategy and growth initiatives.
• Lead, coach, and develop sales professionals across multiple channels and markets.
• Expand relationships with dealers, distributors, commercial partners, and key accounts.
• Identify opportunities to increase market share and drive revenue growth.
• Partner closely with Marketing, Operations, Customer Service, Product Development, and Executive Leadership.
• Analyze sales performance, market trends, and competitive activity to guide decision-making.
• Establish sales goals, KPIs, forecasts, and accountability measures.
• Evaluate and improve sales processes, systems, and customer experience.
• Support new product launches and strategic growth initiatives.
• Travel as needed to customers, trade shows, and industry events.

What We're Looking For

• 7+ years of progressive sales leadership experience, including responsibility for sales strategy, revenue growth, business development, and team leadership, preferably within manufacturing, distribution, durable goods, building products, wellness products, consumer products, or related industries.
• Demonstrated ability to develop and execute strategic growth initiatives while driving day-to-day sales performance.
• Proven success leading and growing high-performing sales teams.
• Experience managing multiple sales channels, including direct sales, dealer networks, distributors, and key accounts.
• Strong business acumen with the ability to analyze sales data, market trends, and growth opportunities.
• Excellent leadership, communication, and relationship-building skills.
• Ability to operate strategically while remaining hands-on and execution-focused.

Bonus Points For

• Experience working with dealer/distributor networks.
• Background selling into residential, commercial, wellness, hospitality, fitness, or specialty retail markets.
• Experience supporting both B2B and consumer-focused sales strategies.
• Familiarity with CRM systems, forecasting, and sales analytics.

Benefits

Bathing Brands offers a comprehensive benefits package designed to support our teammates’ health, financial well-being, and work–life balance, including:

• Company-subsidized medical, dental, and vision insurance
• Company-paid life insurance, with voluntary disability and supplemental coverage options
• 401(k) retirement plan with company match
• Paid Time Off (PTO) and paid company holidays
• Community Day for volunteer service
• Employee referral program
• Full benefit eligibility and details are shared during the offer process

Why Bathing Brands?

At Bathing Brands, we're passionate about creating products that promote relaxation, wellness, and healthy living. As we continue to grow, we're looking for a sales leader who can help shape strategy, strengthen our market position, identify new opportunities, and build a high-performing sales organization that delivers exceptional results.

The pace is fast, the standards are high, and this opportunity isn't for everyone—but for the right person, it's a chance to help build something special alongside a team of driven, talented people who care deeply about what they do. If you're ready to make a meaningful impact while helping more people live healthier, happier lives, we'd love to hear from you.