Strategic Catering Sales Lead

Shamin Hotels; Richmond (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

Shamin Hotels in Richmond, VA is seeking a Catering Sales Manager to drive catering sales growth and revenue by pursuing new business and managing the full sales cycle from inquiry to contract. You will tailor proposals, negotiate terms, and coordinate with culinary and operations teams to deliver exceptional events.

The role emphasizes building strong client relationships, understanding event requirements and budgets, and delivering personalized service with attention to detail.

Responsibilities

• Identify and pursue opportunities to generate catering sales through targeted prospecting, networking, and relationship building.
• Research and analyze market trends, competitor activity, and customer preferences to identify potential sales opportunities.
• Develop and maintain a pipeline of prospective clients and leads, tracking interactions and progress through the sales cycle.
• Cultivate positive relationships with clients, ensuring their needs are understood and met throughout the catering sales process.
• Conduct client consultations to understand their event requirements, preferences, and budgetary constraints.
• Provide personalized service and attention to detail, offering creative solutions and recommendations to enhance the overall customer experience.
• Prepare and present customized catering proposals, menus, and pricing quotes to clients, addressing their specific needs and preferences.
• Negotiate terms and finalize contracts, ensuring alignment with company policies and profitability objectives.
• Collaborate with internal departments, such as culinary, operations, and logistics, to develop comprehensive event plans and production schedules.
• Develop and implement sales strategies, tactics, and initiatives to achieve catering sales targets and revenue goals.
• Monitor sales performance, track KPIs, and analyze market data to identify opportunities for growth and improvement.
• Prepare regular sales reports and forecasts for management review, providing insights and recommendations for optimizing sales effectiveness.
• Collaborate with marketing to develop promotional materials and campaigns to support catering sales efforts.
• Represent the company at industry events, trade shows, and networking functions to promote catering services and generate leads.
• Leverage social media to increase brand visibility and attract new clients.
• Coordinate with catering operations, culinary, and event planning teams to ensure seamless execution of events.
• Provide guidance and support to internal stakeholders to facilitate successful client interactions and event delivery.
• Foster a collaborative and positive working environment, promoting teamwork and accountability.

Job description

Shamin Hotels in Richmond, VA is seeking a Catering Sales Manager to drive catering sales growth and revenue by pursuing new business and managing the full sales cycle from inquiry to contract. You will tailor proposals, negotiate terms, and coordinate with culinary and operations teams to deliver exceptional events.

The role emphasizes building strong client relationships, understanding event requirements and budgets, and delivering personalized service with attention to detail.