Strategic Campaign QA & Release Leader

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

401(k) plan

Health- and welfare-benefits package

Tuition reimbursement

Job summary

Reynolds American is seeking a Marketing Quality Assurance & Release Specialist in Winston-Salem, NC to govern QA standards, manage release readiness, and validate campaigns across web, mobile, email, and other channels. You will work with Marketing, Analytics, Compliance, Legal, Brand, and external partners to ensure accuracy, compliance, and consumer-ready experiences.

The role emphasizes governance, risk assessment, defect management, and continuous improvement in a highly regulated

Qualifications

• Experience in QA governance, testing protocols, and release readiness in regulated environments.
• Ability to coordinate cross-functional groups including Marketing, Compliance, Legal, Brand, Analytics, Technology, Agencies, and Campaign Operations teams.
• Strong problem solving and root-cause analysis skills with defect triage and corrective action planning.

Responsibilities

• Establish, maintain, and enforce QA standards and governance for campaigns, digital experiences, and releases in a regulated setting.
• Lead release readiness activities with approvals, testing results, documentation, risk assessments, dependencies, and go/no-go decisions.

Skills

Quality Assurance

Release Management

Campaign Operations

Digital Production

CRM

Consumer Engagement

Education

Bachelor's degree or equivalent

Job description

Reynolds American is seeking a Marketing Quality Assurance & Release Specialist in Winston-Salem, NC to govern QA standards, manage release readiness, and validate campaigns across web, mobile, email, and other channels. You will work with Marketing, Analytics, Compliance, Legal, Brand, and external partners to ensure accuracy, compliance, and consumer-ready experiences.

The role emphasizes governance, risk assessment, defect management, and continuous improvement in a highly regulated