Marketing Quality Assurance & Release Specialist

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Reynolds American in Winston-Salem, NC is seeking a Marketing Quality Assurance & Release Specialist to govern QA standards across campaigns and digital experiences, ensuring compliance with quality, privacy, legal, and brand standards in a highly regulated CPG environment.

You will partner with marketers, product managers, designers, analytics teams, and Legal to define QA criteria, manage release readiness, perform pre-launch validation across web, mobile, email, and other channels, and help

Qualifications

• QA governance standards, controls, testing protocols
• Release readiness management and risk assessment
• Pre-launch validation across web, mobile, email and channels

Responsibilities

• Establish QA standards and governance for campaigns and digital experiences
• Lead release readiness activities with approvals, results, and go/no-go decisions
• Conduct comprehensive validation of campaigns and customer journeys pre-launch

Skills

QA Governance

Release Management

Campaign Validation

Quality Assurance

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Marketing Quality Assurance & Release Specialist in Winston‑Salem, NC

As a Marketing Quality Assurance & Release Specialist, you will support the Campaign Operations and Consumer Experience ecosystem by ensuring that consumer-facing campaigns, offers, digital assets, customer journeys, and experiences function correctly across web, mobile, email, and other channels prior to launch. You will also ensure they are executed accurately and in compliance with quality, regulatory, privacy, legal, and brand standards within a highly regulated CPG environment.

As a key member of the Campaign Operations and Consumer Experience team, you will partner closely with marketers, product managers, designers, analytics teams, developers, Compliance, Legal, Brand, Trade Marketing, and external partners to translate campaign requirements into technical execution. You will define QA standards, manage release readiness, support defect triage, validate execution quality, and ensure issues are properly documented, escalated, resolved, and prevented from recurring.

This is a highly operational, detail-oriented, and governance-driven role for a disciplined professional who can bring structure to complex release environments, strengthen quality controls, reduce deployment risk, and help teams deliver compliant, accurate, and consumer-ready experiences with confidence.

Your Key Responsibilities Will Include

• Quality Assurance Governance & Standards Establish, maintain, and enforce QA standards, controls, testing protocols, readiness criteria, checklists, and governance frameworks for consumer-facing campaigns, digital experiences, and release activities within a highly regulated environment.
• Release Readiness & Deployment Management Lead release readiness activities by coordinating approvals, testing results, documentation, risk assessments, dependencies, and go/no-go decisions to ensure successful and compliant deployments.
• Campaign & Experience Validation Conduct comprehensive pre-launch validation of campaigns, offers, customer journeys, and digital experiences across web, mobile, email, and other channels