Strategic Campaign Planning & Operations Lead

Warner Bros. Discovery; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

Warner Bros. Discovery's CNN Marketing unit seeks a strategic, highly collaborative VP, Campaign Planning & Operations to lead holistic marketing campaigns. Reporting to the Head of Marketing, this executive will bridge cross-functional teams and own end-to-end campaign operations.

The role focuses on standardizing workflows, leveraging AI tools, and driving measurable business outcomes with excellence and rigor across brand, growth and content teams.

Qualifications

• 12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
• Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
• Proven track record of managing complex, high-profile campaigns and building long-range marketing calendars or promotional roadmaps.
• Ability to prioritize team workload based on known or potential contribution to business objectives.
• Experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools.

Responsibilities

• Oversee Campaign Planning & Operations, ensuring cross-functional alignment from brief to post-mortem.
• Lead standardized post-campaign reviews to capture learnings and improve future planning.
• Define and enforce standardized campaign timelines and milestones across initiatives.
• Establish governance forums to drive alignment and mitigate risk.
• Lead the exploration, onboarding, and adoption of AI-driven tools to optimize planning and execution.

Skills

Strategic marketing leadership

Cross-functional collaboration

Campaign planning

Digital advertising

Job description

Warner Bros. Discovery's CNN Marketing unit seeks a strategic, highly collaborative VP, Campaign Planning & Operations to lead holistic marketing campaigns. Reporting to the Head of Marketing, this executive will bridge cross-functional teams and own end-to-end campaign operations.

The role focuses on standardizing workflows, leveraging AI tools, and driving measurable business outcomes with excellence and rigor across brand, growth and content teams.