Head of Campaign Planning & Operations

Warner Bros. Discovery; Atlanta (GA); On-site; USD 180,000 - 280,000; Full time

Job summary

Warner Bros. Discovery in Atlanta seeks a seasoned VP to lead Campaign Planning & Operations, driving end-to-end marketing campaigns across verticals.

Reporting to the Head of Marketing, this executive will serve as the cross-functional bridge for planning and execution, unifying workflows and championing modernization. The role emphasizes operational excellence, standardized templates, and data-driven decisioning, while推动 AI-powered efficiency and measurable business outcomes across the

Qualifications

• 12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
• Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
• Proven track record of managing complex, high-profile campaigns and building long-range calendars or roadmaps.
• Ability to prioritize team workload and drive organizational change within a matrixed environment.

Responsibilities

• Campaign Prioritization: manage intake, timing, dependencies and updates for initiatives tied to business objectives.
• Integration Across Functions: unify marketing verticals for on-strategy, on-time execution.
• Holistic Campaign Planning: standardize timelines, milestones, and post-mortems across initiatives.
• Cross-Functional Governance: lead governance forums to drive alignment and mitigate risk.
• Approvals & Decisioning: streamline approval processes across stages.
• Delivery Excellence: ensure quality assets meet QA standards before launch.
• Post-Mortems: lead reviews to capture learnings and improve future planning.
• Team Leadership: build and scale the Campaign Planning and Operations function with mentoring and growth opportunities.
• Ways of Working: implement agile practices across the marketing ecosystem.
• Performance Benchmarks: define KPIs and ensure accountability.
• Strategic Documentation: create templates for briefs, roadmaps, and post-mortems.
• AI-Driven Planning & Efficiency Tools: drive AI adoption to optimize workflows.

Skills

Campaign Planning

Cross-Functional Leadership

AI in Marketing

Team Leadership

Operational Transformation

Job description

Warner Bros. Discovery in Atlanta seeks a seasoned VP to lead Campaign Planning & Operations, driving end-to-end marketing campaigns across verticals.

Reporting to the Head of Marketing, this executive will serve as the cross-functional bridge for planning and execution, unifying workflows and championing modernization. The role emphasizes operational excellence, standardized templates, and data-driven decisioning, while推动 AI-powered efficiency and measurable business outcomes across the