Strategic Campaign Manager — Digital & ROI Driven

AICPA; Durham (NC); Hybrid; USD 73,000 - 90,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement benefits

Paid time off

Parental leave

Employee assistance program

Job summary

The Association of International Certified Professional Accountants in Durham, NC seeks a marketing professional to own end-to-end campaign execution across digital, social, email, and events. You will coordinate with internal teams and external partners to hit timelines and quality standards, and analyze ROI to optimize future campaigns.

Requires a bachelor’s in Marketing and 3+ years in campaign planning, with experience in SEO/SEM, social, email, and display ads.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years' marketing campaign planning experience.
• Experience with digital marketing channels such as social media, email, SEO/SEM, and display ads.

Responsibilities

• Oversee end-to-end execution of marketing campaigns across digital, social media, email, print, events, and related platforms.
• Coordinate with other teams and external partners to implement campaign elements on time and to quality expectations.
• Manage campaign timelines, resources, and operational details to support campaign performance.
• Communicate with teams, partners, and external agencies to ensure seamless campaign execution.
• Track campaign performance using analytical tools and data insights.
• Provide campaign results, Return on investment reporting, and optimization opportunities to partners.
• Analyze customer feedback and campaign data to refine future strategies.
• Feed campaign performance data back to Experience Delivery Squads.

Skills

Marketing campaign planning

Digital marketing channels

Education

Bachelor's degree in Marketing

Job description

The Association of International Certified Professional Accountants in Durham, NC seeks a marketing professional to own end-to-end campaign execution across digital, social, email, and events. You will coordinate with internal teams and external partners to hit timelines and quality standards, and analyze ROI to optimize future campaigns.

Requires a bachelor’s in Marketing and 3+ years in campaign planning, with experience in SEO/SEM, social, email, and display ads.