Strategic Campaign Manager

Service Corporation International; Pioneer Park (FL); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Flexible Spending Accounts

Health Savings Account with Company?

Sick Leave

Short-Term Disability

Long-Term Disability

Life Insurance

401(k) Retirement Savings Plan with A

Employee Assistance Program

Job summary

Service Corporation International in Miami, FL seeks an experienced Campaign Manager to develop and manage marketing campaigns that grow market share and revenue. You will design proposals with budgets, timelines, KPIs, and resources, ensuring branding and compliance while coordinating with sales, market management, and external partners.

The role requires 6+ years in marketing/sales, 2+ years in campaign management, and strong MS Office skills.

Qualifications

• Education & Licenses: Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline
• Experience & Knowledge: At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
• Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Skills & Abilities: Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Responsibilities

• Develop Campaign Programs
• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
• Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
• Leverage internal Marketing resources as appropriate.
• Ensures campaigns adhere to Branding standards and regulatory compliance.
• Present proposals to local, sales, and market management for review, input, and approval.
• Revise proposal as appropriate to obtain approval.
• Collaborates with internal and external resources to implement Campaigns on time and within budget.
• Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns.
• Order and schedule delivery of marketing materials, products, or resources to ensure availability.
• Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.
• Timely, forwards campaign leads to sales management for further qualification and assessment.
• Maintain and publish KPIs on ongoing Campaigns
• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned
• May observe sales team in order to identify areas to improve campaign execution
• Additional responsibilities as requested or assigned

Skills

KPI analytics

Marketing strategy

Education

Bachelor's degree in Marketing, Communications, Funeral Sciences, or related discipline

Tools

MS Office

PowerPoint

Excel

Word

Job description

Service Corporation International in Miami, FL seeks an experienced Campaign Manager to develop and manage marketing campaigns that grow market share and revenue. You will design proposals with budgets, timelines, KPIs, and resources, ensuring branding and compliance while coordinating with sales, market management, and external partners.

The role requires 6+ years in marketing/sales, 2+ years in campaign management, and strong MS Office skills.