Campaign Manager

Service Corporation International; Miami, Northern (FL, KY); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA/Health Savings Account

Sick leave

Short-Term Disability

Long-Term Disability

Life Insurance

Retirement plan with company match

Employee Assistance Program

Job summary

Service Corporation International is seeking a Campaign Manager in Miami to develop and manage marketing campaigns that drive market share and revenue growth. You will assess markets, craft proposals with budgets and timelines, and coordinate with internal and vendor resources to execute campaigns while tracking KPIs.

The role requires a strong background in marketing and campaign management, with a proven ability to deliver results, present to management, and manage cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline.
• At least six years’ marketing or sales experience with progressively increasing responsibilities.
• At least two years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
• Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.

Responsibilities

• Develop Campaign Programs and assess market constraints to propose campaigns that increase market share and revenue.
• Develop proposals with target audience, budget, timeline, KPIs, and resources.
• Present proposals to local management for review and approval.
• Implement campaigns on time and within budget with internal or vendor resources.
• Develop PowerPoint presentations and brief sales teams on KPIs and expectations.
• Forward campaign leads to sales management for qualification and assessment.
• Maintain KPI dashboards and a Campaign Playbook with lessons learned.

Skills

MS Office

Word

Excel

Power Point

Education

Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline

Tools

MS Office

Word

Excel

Power Point

Job description

## Campaign ManagerApply: FL - Miami: Full time: Posted Today: Req.167778Our associates celebrate lives. We celebrate our associates.Develops Campaign Programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends Campaigns. Develops and project manages approved Campaigns throughout life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.**JOB RESPONSIBILITIES** Develop Campaign Programs* Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth. Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources. Leverage internal Marketing resources as appropriate. Ensures campaigns adhere to Branding standards and regulatory compliance.* Present proposals to local, sales, and market management for review, input, and approval. Revise proposal as appropriate to obtain approval.Implement Campaigns* Collaborates with internal and external resources to implement Campaigns on time and within budget. Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns. Order and schedule delivery of marketing materials, products, or resources to ensure availability.* Develops power point and presents Campaign to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations.* Timely, forwards campaign leads to sales management for further qualification and assessment.Administration* Maintain and publish KPIs on ongoing Campaigns* Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned* May observe sales team in order to identify areas to improve campaign execution* Additional responsibilities as requested or assigned**Requirements**Education & Licenses:* Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related disciplineExperience & Knowledge:* At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.* At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.Skills & Abilities:* Computer literate and proficient with MS Office, Word, Excel, and Power Point* Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen**Work Conditions**When considering the work environment associated with this job, the following factors may apply:* Environment - Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families* Postures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings* Physical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage* Hours – May work beyond standard hours or schedule as business needs arise* Travel - limited amount of local and/or multiple location travel required **Compensation**: $60,000 annual salary **Benefits**:Medical\\*Dental\\*Vision\\*Flexible Spending Accounts (health care and dependent care)\\*Health Savings Account with Company Contribution\\*Sick Leave\\*Short-Term Disability\\*Long-Term Disability\\*Life Insurance\\*Voluntary Accidental Death or Dismemberment Insurance\\*Dependent Life Insurance\\*SCI 401(k) Retirement Savings Plan with Company match\\*Employee Assistance Program**#SCI**Postal Code: 33135Category (Portal Searching): SalesJob Location: US-FL - Miami