Strategic Brand Product Lead

Westfield Outdoor, Inc.; Indianapolis (IN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) retirement plan with company "#

Paid time off and holidays

Professional development opportunities

Job summary

Westfield Outdoors, an Indianapolis-based leader in outdoor goods, seeks a Strategic Product Manager to define and advance product strategy for strategic brands. You will coordinate Industrial Designers, Product Designers, and Engineers across marketing, sales, sourcing, and operations to move initiatives from opportunity assessment through launch and post-launch learning.

Ideal candidates bring a Bachelor’s degree and 5–8 years in product management or related consumer products, with strong

Qualifications

• Bachelor’s degree in Product Management, Business, Marketing, Engineering, Industrial Design, or related field preferred.
• 5-8 years of experience in product management, product development, category management, commercialization, or related consumer-product work.
• Experience leading matrixed, cross-functional product initiatives involving industrial design, product design, engineering, and commercialization from opportunity assessment through launch preferred.

Responsibilities

• Support development of product, category, and portfolio strategies aligned with company and brand priorities.
• Assess customer needs, market trends, competitive offerings, channel requirements, and internal capabilities.
• Build clear opportunity briefs, recommendations, and business cases for product concepts and portfolio decisions.
• Help define target customers, use cases, value propositions, success measures, and key tradeoffs.
• Maintain clear product priorities, roadmaps, decision points, dependencies, and status reporting for assigned initiatives.
• Lead the cross-functional work of Industrial Designers, Product Designers, and Engineers assigned to strategic-brand initiatives, coordinating priorities, deliverables, timing, and resource needs through their functional leaders.
• Facilitate structured reviews and document decisions, actions, owners, timing, and unresolved risks.
• Balance customer value, brand fit, feasibility, timing, cost, and commercial potential when recommending priorities.
• Coordinate product information and cross-functional readiness for launches, channel presentations, and marketing activation.
• Translate the Brand Manager’s portfolio and brand priorities into aligned product value propositions, development priorities, messaging inputs, and launch plans.
• Ensure stakeholders have timely, accurate product details, milestones, decisions, and required deliverables.
• Identify launch risks and gaps early and coordinate practical resolution with the responsible teams.
• Track agreed product and launch measures and organize post-launch reviews with cross-functional partners.
• Combine performance results, customer feedback, market information, and operational learning into recommendations.
• Support portfolio reviews, lifecycle decisions, product improvements, and future planning.
• Improve product-management tools, templates, documentation, and decision processes over time.

Skills

Product analysis

Market analysis

Customer analysis

Competitive analysis

Project leadership

Stakeholder communication

MS Office

Education

Bachelor's degree

Job description

Westfield Outdoors, an Indianapolis-based leader in outdoor goods, seeks a Strategic Product Manager to define and advance product strategy for strategic brands. You will coordinate Industrial Designers, Product Designers, and Engineers across marketing, sales, sourcing, and operations to move initiatives from opportunity assessment through launch and post-launch learning.

Ideal candidates bring a Bachelor’s degree and 5–8 years in product management or related consumer products, with strong