Brand & Policy Campaigns Lead

OpenAI; Washington (District of Columbia); Hybrid; USD 190,000 - 235,000; Full time

Job summary

OpenAI is seeking an experienced Integrated Marketing Lead to drive policy- and reputation-focused campaigns that strengthen the brand nationally and in local communities. You will spearhead campaigns that explain why OpenAI builds, the impact of our technology, and how we engage with society.

This role blends national paid media with locally tailored marketing efforts. You should understand policy, public affairs, and civic audiences while delivering clear, credible narratives that resonate

Qualifications

• 12+ years of integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising, including complex campaigns.
• Strong understanding of policymakers, civic leaders, advocacy organizations, and community stakeholders.
• Demonstrated ability to translate complex or technical subjects into accessible stories that strengthen reputation.

Responsibilities

• Lead policy and brand campaign strategy: Develop integrated marketing strategies that communicate why OpenAI builds and the real-world impact of our technology.
• Build national and local campaigns: Lead national paid-media campaigns and locally tailored efforts targeting policymakers, civic leaders, and the broader public.
• Translate complex issues into compelling stories: Turn topics like AI infrastructure, data centers, jobs, and youth safety into clear narratives for diverse audiences.
• Own campaigns from strategy through measurement: Manage audience insights, briefs, creative development, media strategy, and post-campaign analysis.
• Connect policy expertise with brand building: Ensure policy-focused communications strengthen the OpenAI brand and trust.
• Champion creative excellence: Partner with internal teams and agencies to develop distinctive, culturally relevant work with sound judgment on sensitive topics.
• Drive cross-functional collaboration: Align with Global Affairs, Communications, Creative, Research, Product, and partners to bring campaigns to market.
• Develop audience and market insight: Use research, data, and cultural insight to determine messaging, channels, and messengers.
• Measure and improve impact: Establish objectives and measurement plans to continuously strengthen strategy and execution.

Skills

Integrated marketing leadership

Brand marketing

Public affairs & policy communications

National and local campaign management

Paid-media strategy

Stakeholder engagement

Strategic storytelling

Cross-functional collaboration

Audience insight & measurement

Crisis/issue management

Job description

OpenAI is seeking an experienced Integrated Marketing Lead to drive policy- and reputation-focused campaigns that strengthen the brand nationally and in local communities. You will spearhead campaigns that explain why OpenAI builds, the impact of our technology, and how we engage with society.

This role blends national paid media with locally tailored marketing efforts. You should understand policy, public affairs, and civic audiences while delivering clear, credible narratives that resonate