Strategic Brand & Policy Marketing Lead

OpenAI; San Francisco (CA); Hybrid; USD 287,000 - 318,000; Full time

Job summary

OpenAI in San Francisco seeks an experienced Integrated Marketing Lead to steer policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and in local communities.

You will lead campaigns across paid, owned, and earned media, translating complex AI topics into credible stories for policymakers, civic leaders, and the general public, while collaborating with Global Affairs, Communications, and external agencies.

Qualifications

• 12+ years of integrated marketing and public affairs experience.
• Proven ability to lead high-profile campaigns across multiple channels.
• Strong understanding of policy, civic audiences, and brand storytelling.

Responsibilities

• Lead policy- and brand-focused campaigns for national and local audiences.
• Oversee paid, owned, earned media and partnerships with agencies.
• Translate complex AI topics into credible, accessible narratives.
• Manage strategy, measurement, briefs, and post-campaign analysis.
• Collaborate with Global Affairs, Communications, and Creative teams.

Skills

Integrated marketing leadership

Brand marketing

Public affairs

Policy communications

Campaign management

Media planning

Job description

OpenAI in San Francisco seeks an experienced Integrated Marketing Lead to steer policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and in local communities.

You will lead campaigns across paid, owned, and earned media, translating complex AI topics into credible stories for policymakers, civic leaders, and the general public, while collaborating with Global Affairs, Communications, and external agencies.