Strategic Brand Manager, Graduate Programs

University of Michigan; Detroit (MI); Hybrid; USD 110,000 - 120,000; Full time

Job summary

The University of Michigan’s UMCI Enrollment and Global Partnerships team is expanding, and the Brand Manager, Degree Programs, leads brand strategy and recruitment marketing for graduate degree programs, working both at the program level and across the portfolio.

You will develop targeted campaigns that bring each program's distinct value proposition to its audiences while building a cohesive portfolio strategy that positions UMCI's degree offerings together, identifying shared audiences and

Qualifications

• Bachelor's degree in marketing, business, or communications or equivalent experience.
• 8+ years marketing/brand experience; lead integrated campaigns from planning to analysis.
• Experience with email marketing and digital advertising platforms.
• Experience directing creative work and briefs with designers or agencies.
• Proficient in Canva, Adobe Express, and Adobe Creative Suite.
• Familiar with CRM-based marketing automation tools (Element451, SFMC, Slate, HubSpot).

Responsibilities

• Lead brand strategy and recruitment marketing for UMCI's graduate degree programs.
• Develop portfolio-wide and program-specific marketing plans and messaging.
• Create recruitment collateral and content across multiple channels.
• Coordinate with internal teams and external partners on campaigns and content calendars.
• Manage budgets, timelines, and performance reporting across campaigns.

Skills

Brand management

Campaign strategy

Marketing automation

CRM marketing

Content creation

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, or communications

Tools

Canva

Adobe Express

Adobe Creative Suite

Element451

Salesforce Marketing Cloud

Slate

HubSpot

Job description

The University of Michigan’s UMCI Enrollment and Global Partnerships team is expanding, and the Brand Manager, Degree Programs, leads brand strategy and recruitment marketing for graduate degree programs, working both at the program level and across the portfolio.

You will develop targeted campaigns that bring each program's distinct value proposition to its audiences while building a cohesive portfolio strategy that positions UMCI's degree offerings together, identifying shared audiences and