Senior Brand Manager - Graduate Programs Strategy

PR Girl Manifesto, Inc.

Detroit (MI)

Hybrid

USD 110,000 - 120,000

Full time

4 days ago

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Job summary

University of Michigan's UMCI Enrollment and Global Partnerships team seeks a Senior Brand Manager for Degree Programs to lead strategy and recruitment marketing for graduate programs. You will develop program-specific campaigns, build portfolio strategy, and collaborate across schools, marketing, and partnerships to drive inquiries and applications.

This hands-on role blends strategic thinking with execution, requires remote flexibility within the Detroit area, and reports to the Director of

Qualifications

Bachelor's degree in marketing, business, communications, or related field.
8+ years in marketing, brand management, or campaign strategy in a competitive environment.
Proven ability to lead integrated marketing campaigns from planning through execution and analysis.
Experience with email marketing and digital advertising platforms.
Experience directing creative work and partnering with designers or agencies.
Proficiency with CRM-based marketing automation tools.

Responsibilities

Lead brand strategy and recruitment marketing for graduate programs at UMCI.
Develop portfolio-level marketing strategy with cross-program coordination.
Plan and execute end-to-end campaigns across channels, including events.
Create recruitment collateral, web content, emails, and videos, with strong copy.
Coordinate with partner schools, agencies, and vendors; manage budgets and timelines.
Own funnel analytics and reporting, tracking inquiries and campaign performance.