Strategic Brand Lead, Dry Eye Marketing

Bausch + Lomb; Bridgewater (MA); Hybrid; USD 190,000 - 210,000; Full time

Benefits offered by this job

Hybrid work schedule

Bridgewater, NJ office presence

Incentive eligibility

Job summary

Bausch + Lomb in Bridgewater, NJ, is seeking an Associate Director of Dry Eye HCP Marketing to lead brand strategy and in-market execution for Eye Care Rx and Dry Eye products. This role drives performance, budgets, and cross-functional collaboration across Medical, Access, HEOR and Analytics teams.

The position requires 8+ years in marketing with 5+ years in pharmaceutical marketing, plus strong strategic thinking, data-driven insights, and outstanding communication and presentation skills.

Qualifications

• 8+ years marketing experience; 5+ years pharmaceutical marketing experience (Eye Care exp is a plus)
• 5+ years of pharmaceutical experience (2+ years of sales exp is a plus)
• Proven record of success in developing customer-centric marketing strategies and a deep understanding of the patient journey
• Possesses strategic thinking capabilities that can forge a vision for success and engage others to support that vision
• Ability to manage and lead within a matrixed organization and deal with ambiguity/change
• Dynamic presentation skills, ability to speak in front of large audiences and senior leadership
• Demonstrates strong attention to detail and strong business acumen (preferably in Eye Care)
• Ability to assess data and derive insights from market trends
• Exceptional oral and written communication skills, and versed in Microsoft Office applications (PowerPoint, Excel etc.)
• Other Job Requirements: Domestic Travel required, ability to travel overnight ~15%

Responsibilities

• Develop and execute the brand strategy for Dry Eye Brands, including budget-related tracking, project management oversight and leading projects through the promotional review process
• Possess a level of clinical and business acumen, befitting of a brand-lead
• Work effectively to develop strategies and tactics that align to meet the Dry Eye Franchise strategic objectives
• Employ cross-functional, enterprise leadership, to plan, measure, and optimize strategies consistent with the brand plans (understanding of cross functional teams – e.g. Medical, Access, HEOR, Analytics)
• Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs
• Participate in all brand planning and budget meetings and facilitate in the development of brand planning deliverables consistent with strategic brand objectives
• Partner effectively with internal and external teams and vendor agencies
• Collaborate, interact, and effectively communicate with external thought leaders, key customers, and leadership
• Attend multiple congresses, symposia and customer meetings within a calendar year (Approx 4-6)

Skills

Marketing leadership

Pharmaceutical marketing

Brand strategy

Cross-functional collaboration

Presentation skills

Data-driven

Communication skills

Attention to detail

Market insights

Travel readiness

Education

MBA preferred

Undergraduate degree required

Tools

Microsoft Office (PowerPoint, Excel)

Job description

Bausch + Lomb in Bridgewater, NJ, is seeking an Associate Director of Dry Eye HCP Marketing to lead brand strategy and in-market execution for Eye Care Rx and Dry Eye products. This role drives performance, budgets, and cross-functional collaboration across Medical, Access, HEOR and Analytics teams.

The position requires 8+ years in marketing with 5+ years in pharmaceutical marketing, plus strong strategic thinking, data-driven insights, and outstanding communication and presentation skills.