Hybrid Associate Director, Dry Eye Marketing

Bausch & Lomb GmbH; Bridgewater Township (NJ); Hybrid; USD 190.000 - 210.000; Vollzeit

Benefits dieser Stelle

Hybrid work schedule

Incentives program

Competitive benefits

Zusammenfassung

Bausch + Lomb is seeking an Associate Director, Dry Eye HCP Marketing to lead in-market execution of Eye Care Rx, Dry Eye products and will shape the brand strategy and tactical execution that drives growth for the Eye Care Rx business. This role requires developing ECP-centric strategies based on market research, analyzing trends, and proving performance metrics.

You will report to the Executive Director of DE HCP Marketing, Rx Pharmaceuticals and collaborate across Medical, Access and HEOR

Qualifikationen

• 8+ years of marketing experience; 5+ years pharmaceutical marketing experience (Eye Care exp is a plus).
• 5+ years of pharmaceutical experience (2+ years of sales exp is a plus).
• Proven record of success in customer-centric marketing strategies and patient journey insights.

Aufgaben

• Develop and execute the brand strategy for Dry Eye Brands, including budget tracking and project oversight.
• Lead cross-functional collaboration to plan and optimize strategies aligned to brand objectives.
• Oversee program effectiveness with KPIs and success criteria.
• Engage with internal teams and external vendors; communicate with leaders and thought leaders.
• Attend congresses and customer meetings; manage promotional review processes.

Kenntnisse

Marketing leadership

Strategic thinking

Communication

Presentation skills

Travel readiness

Jobbeschreibung

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Associate Director, Marketing - Rx Pharmaceuticals

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

The Associate Director, Dry Eye HCP Marketing position is responsible for key elements of in-market execution of Eye Care Rx, Dry Eye product(s) and will lead the brand strategy and tactical execution of product(s) that represents a key growth driver for the Eye Care Rx business. They will have a proven record of success in developing ECP-centric marketing strategies based on market research, analysis of market trends, connectivity to the ECPs within the market, and the ability to speak to performance metrics within the Dry Eye Market place. This position reports to the Executive Director of DE HCP Marketing, Rx Pharmaceuticals.

Responsibilities

• Participate in the development and execution of the brand strategy for Dry Eye Brands, including budget-related tracking, project management oversight and leading projects through the promotional review process
• Possess a level of clinical and business acumen, befitting of a brand-lead
• Work effectively to develop strategies and tactics that align to meet the Dry Eye Franchise strategic objectives
• Employ cross-functional, enterprise leadership, to plan, measure, and optimize strategies consistent with the brand plans (understanding of cross functional teams – e.g. Medical, Access, HEOR, Analytics)
• Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs
• Participate in all brand planning and budget meetings and facilitate in the development of brand planning deliverables consistent with strategic brand objectives
• Partner effectively with internal and external teams and vendor agencies
• Collaborate, interact, and effectively communicate with external thought leaders, key customers, and leadership
• Attend multiple congresses, symposia and customer meetings within a calendar year (Approx 4-6)

Qualifications

• 8+ years marketing experience; 5+ years pharmaceutical marketing experience (Eye Care exp is a plus)
• 5+ years of pharmaceutical experience (2+ years of sales exp is a plus)
• Proven record of success in developing customer-centric marketing strategies and a deep understanding of the patient journey
• Possesses strategic thinking capabilities that can forge a vision for success and engage others to support that vision
• Ability to manage and lead within a matrixed organization and deal with ambiguity/change
• Dynamic presentation skills, ability to speak in front of large audiences and senior leadership
• Demonstrates strong attention to detail and strong business acumen (preferably in Eye Care)
• Ability to assess data and derive insights from market trends
• Exceptional oral and written communication skills, and versed in Microsoft Office applications (PowerPoint, Excel etc.)
• Other Job Requirements: Domestic Travel required, ability to travel overnight ~15%

Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $190,000.00 and $210,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.