Strategic Brand & Creative Director

HSF Affiliates; Irvine (CA); On-site; USD 130,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

HSA

Dental

Vision

Life Insurance

Paid PTO

401(k) match

FSA

EAP

Job summary

HSF Affiliates is seeking a strategic and creative leader to shape the brand’s visual identity, storytelling, and overall creative direction. You will manage a high-performing team and ensure brand consistency across national campaigns and localized franchise materials.

Responsibilities include translating marketing strategy into campaigns, guiding design and copy, overseeing production across digital, print, and video, and ensuring timely delivery with high quality standards.

Qualifications

• Bachelor’s degree or equivalent knowledge and work experience.
• 5–7+ years transferable marketing experience.
• 5+ years supervisory experience.
• Real estate, franchise, or consulting experience preferred.

Responsibilities

• Translate department strategy into marketing programs, campaigns and materials.
• Develop marketing plans to support agent engagement and brand visibility.
• Improve marketing products, services and tools to support sales.
• Set creative vision for campaigns and brand evolution.
• Quality control of assets and brand integrity.
• Drive ideation for national campaigns and product launches.
• Direct and supervise design and multimedia staff.
• Establish operating models and workflows for marketing delivery.
• Oversee campaign execution, approvals, and vendor coordination.
• Collaborate with in-house teams and agencies to deliver creative concepts.

Skills

Strategic leadership

Brand storytelling

Creative direction

Team management

Campaign ideation

Design & copy

Digital publishing

Project management

Vendor coordination

Communication

Education

Bachelor’s degree in marketing, communications, business administration or related field

Tools

Digital design tools

Content publishing platforms

Job description

HSF Affiliates is seeking a strategic and creative leader to shape the brand’s visual identity, storytelling, and overall creative direction. You will manage a high-performing team and ensure brand consistency across national campaigns and localized franchise materials.

Responsibilities include translating marketing strategy into campaigns, guiding design and copy, overseeing production across digital, print, and video, and ensuring timely delivery with high quality standards.