Strategic Brand & Campaign Manager (Hybrid)

Newsletter Jobs; Seattle (WA); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Medical insurance

401k retirement plan

Paid time off

Job summary

The Washington State Dental Association (WSDA) is seeking a Manager of Communications and Marketing to lead marketing and communications across WSDA, PNDC, ComplyBetter, and L&I Advantage. This role reports to the Director of Communications and Marketing and coordinates campaigns across email, social media, websites, and print.

You will develop integrated campaigns to recruit members, grow programs, and boost event attendance, while ensuring brand consistency and data-driven improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Three (3) years of professional marketing/communications experience.
• Experience managing multiple campaigns across programs, brands, or audiences.

Responsibilities

• Manage day-to-day marketing and communications for WSDA and related brands (PNDC, ComplyBetter, L&I Advantage).
• Develop and execute integrated marketing campaigns supporting membership recruitment, program growth, event attendance, product sales, and advocacy.
• Translate goals into actionable plans with timelines and deliverables.
• Oversee campaign calendars and ensure proper timing, messaging, and channel mix.
• Collaborate with teams to align campaigns with lead generation, enrollment, and engagement.

Skills

Marketing

Communications

Campaign management

Email marketing

Social media

Content creation

Brand management

CMS

CRM

Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Email marketing platforms

CMS

CRM/AMS systems

Canva

Job description

The Washington State Dental Association (WSDA) is seeking a Manager of Communications and Marketing to lead marketing and communications across WSDA, PNDC, ComplyBetter, and L&I Advantage. This role reports to the Director of Communications and Marketing and coordinates campaigns across email, social media, websites, and print.

You will develop integrated campaigns to recruit members, grow programs, and boost event attendance, while ensuring brand consistency and data-driven improvements.