Strategic BD Manager for Law Firm Growth

Alston & Bird

Atlanta (GA)

On-site

USD 140,000 - 170,000

Full time

14 days+

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Job summary

Alston & Bird LLP in Atlanta is seeking a strategic Marketing & Business Development Manager to support one of the nation's premier litigation practices. You will partner with practice leaders to drive client growth and strengthen market position through thoughtful strategy and execution.

The ideal candidate will excel at relationship-building, identifying opportunities, and delivering impactful BD solutions.

Qualifications

6+ years of progressively responsible experience in business development or marketing within a law firm or professional services organization.
Experience supporting legal practice groups, leading complex pitches and proposals, and managing strategic business development initiatives.
Strong relationship-building and communication skills.
Advanced proficiency with Microsoft Office and familiarity with CRM systems, experience management platforms, and AI-enabled productivity tools.

Responsibilities

Build trusted relationships with attorneys and practice leaders, serving as the primary business development contact for assigned practice groups and teams.
Partner with leadership to develop and execute business development strategies, growth initiatives, and annual practice plans.
Lead pitches, proposals, RFP responses, and other client development efforts that support new business opportunities and strengthen client relationships.
Manage legal directory submissions, awards, sponsorships, conferences, client events, and other initiatives that enhance market visibility and support strategic priorities.
Conduct market, client, and competitive research to identify opportunities and provide actionable recommendations.
Collaborate with attorneys and colleagues to maintain marketing materials, experience records, and business development resources while contributing to department-wide initiatives and best practices.