Strategic B2B Marketing Manager – Core Growth

supply-chain; Westerville (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401K plan

Paid vacation

Paid holidays

Job summary

DHL Supply Chain in Ohio is seeking a Marketing Mgr, Core to lead development and execution of B2B marketing activities that boost brand visibility and customer engagement. You will align campaigns with business objectives and drive growth across NORAM markets.

The role requires strong strategic thinking, 7–10 years of marketing experience, and collaboration with Events, Communications and Business Development teams to maximize ROI and deliver measurable KPIs.

Qualifications

• Bachelor’s degree in marketing, communications or work experience equivalent.
• 7–10 years of professional marketing experience.
• 5–7 years marketing/communications agency experience preferred.
• Transportation/Logistics industry background preferred.
• Strong strategic thinking and campaign management skills.

Responsibilities

• Develop and execute integrated marketing campaigns rooted in account-based marketing (ABM) principles.
• Plan, manage, and optimize multi-channel digital campaigns to drive account engagement, pipeline and business growth.
• Oversee campaign content strategy, audience segmentation, account targeting, personalization efforts, develop campaign content and ensure consistent messaging and branding.
• Regularly analyze campaign performance; optimize based on data insights
• Coordinate with cross-functional teams for asset creation
• Oversee business-funded media buys, sponsored event communications, and campaign investments to maximize performance and ROI.
• Prepare and deliver campaign performance reports, account engagement insights, recommendations and updates with stakeholders.
• Implement global campaigns ensuring messaging resonates in NORAM, aligns with business objectives, and delivers measurable KPIs.
• Partner with Events, Communications, and Business Development teams to ensure campaign events, sponsorships, and speaking opportunities align with the overall campaign strategy.
• Oversee the development of campaign materials for DHL external events, including customer/target invitations, landing pages, event emails, social posts
• Coordinate with relevant departments to deliver both regional and global customer-facing programs.
• Coordinate speaking opportunities with customers as directed
• Resolve cross-functional blockers; escal…
• Own program budgets within remit (forecasting, spend tracking, and optimization); approve channel and campaign plans and creative within brand governance; set KPI targets and recommend continuous improvement, optimization, or retirement decisions.
• Leverage marketing technologies, automation, and AI-enabled tools to improve campaign planning, personalization, operational efficiency, and performance.

Skills

ABM marketing

Campaign planning

Cross-functional collaboration

Data analysis

Digital marketing

Education

Bachelor’s degree in marketing or communications

Tools

Marketing platforms

CRM systems

MS Office

Job description

DHL Supply Chain in Ohio is seeking a Marketing Mgr, Core to lead development and execution of B2B marketing activities that boost brand visibility and customer engagement. You will align campaigns with business objectives and drive growth across NORAM markets.

The role requires strong strategic thinking, 7–10 years of marketing experience, and collaboration with Events, Communications and Business Development teams to maximize ROI and deliver measurable KPIs.