Marketing Manager - Core

supply-chain; Westerville (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401K plan

Paid vacation

Paid holidays

Job summary

DHL Supply Chain in Ohio is seeking a Marketing Mgr, Core to lead development and execution of B2B marketing activities that boost brand visibility and customer engagement. You will align campaigns with business objectives and drive growth across NORAM markets.

The role requires strong strategic thinking, 7–10 years of marketing experience, and collaboration with Events, Communications and Business Development teams to maximize ROI and deliver measurable KPIs.

Qualifications

• Bachelor’s degree in marketing, communications or work experience equivalent.
• 7–10 years of professional marketing experience.
• 5–7 years marketing/communications agency experience preferred.
• Transportation/Logistics industry background preferred.
• Strong strategic thinking and campaign management skills.

Responsibilities

• Develop and execute integrated marketing campaigns rooted in account-based marketing (ABM) principles.
• Plan, manage, and optimize multi-channel digital campaigns to drive account engagement, pipeline and business growth.
• Oversee campaign content strategy, audience segmentation, account targeting, personalization efforts, develop campaign content and ensure consistent messaging and branding.
• Regularly analyze campaign performance; optimize based on data insights
• Coordinate with cross-functional teams for asset creation
• Oversee business-funded media buys, sponsored event communications, and campaign investments to maximize performance and ROI.
• Prepare and deliver campaign performance reports, account engagement insights, recommendations and updates with stakeholders.
• Implement global campaigns ensuring messaging resonates in NORAM, aligns with business objectives, and delivers measurable KPIs.
• Partner with Events, Communications, and Business Development teams to ensure campaign events, sponsorships, and speaking opportunities align with the overall campaign strategy.
• Oversee the development of campaign materials for DHL external events, including customer/target invitations, landing pages, event emails, social posts
• Coordinate with relevant departments to deliver both regional and global customer-facing programs.
• Coordinate speaking opportunities with customers as directed
• Resolve cross-functional blockers; escal…
• Own program budgets within remit (forecasting, spend tracking, and optimization); approve channel and campaign plans and creative within brand governance; set KPI targets and recommend continuous improvement, optimization, or retirement decisions.
• Leverage marketing technologies, automation, and AI-enabled tools to improve campaign planning, personalization, operational efficiency, and performance.

Skills

ABM marketing

Campaign planning

Cross-functional collaboration

Data analysis

Digital marketing

Education

Bachelor’s degree in marketing or communications

Tools

Marketing platforms

CRM systems

MS Office

Job description

Marketing Mgr, Core

Would you like to join the Logistics Company for the World? DHL Supply Chain is just that.

Become an essential part of everyday life, by contributing to an organization that is Connecting People and Improving Lives. If you have a passion for people, a desire to problem-solve, and eagerness to pursue continuous improvement opportunities… we look forward to exploring career possibilities with you!

Job Description

The Marketing Mgr, Core drives the development and execution of B2B marketing activities, enhancing DHL’s brand visibility, engaging customers, supporting business growth and strengthening enterprise marketing efforts. This role develops and executes marketing strategies that are aligned with business objectives and priorities to engage customers and prospects in meaningful marketing touchpoints, increase brand awareness and help grow the business.

Responsibilities

• Develop and execute integrated marketing campaigns rooted in account-based marketing (ABM) principles.
• Plan, manage, and optimizemulti-channel digital campaigns to drive account engagement, pipeline and business growth.
• Oversee campaign content strategy, audience segmentation, account targeting, personalization efforts, develop campaign content and ensure consistent messaging and branding.
• Regularly analyze campaign performance; optimize based on data insights
• Coordinate with cross-functional teams for asset creation
• Oversee business-funded media buys, sponsored event communications, and campaign investments to maximize performance and ROI.
• Prepare and deliver campaign performance reports, account engagement insights, recommendations and updates with stakeholders.
• Implement global campaigns ensuring messaging resonates in NORAM, aligns with business objectives, and delivers measurable KPIs.
• Partner with Events, Communications, and Business Development teams to ensure campaign events, sponsorships, and speaking opportunities align with the overall campaign strategy.
• Oversee the development of campaign materials for DHL external events, including customer/target invitations, landing pages, event emails, social posts
• Coordinate with relevant departments to deliver both regional and global customer-facing programs.
• Coordinate speaking opportunities with customers as directed
• Resolve cross-functional blockers; escal…
• Own program budgets within remit (forecasting, spend tracking, and optimization); approve channel and campaign plans and creative within brand governance; set KPI targets and recommend continuous improvement, optimization, or retirement decisions.
• Leverage marketing technologies, automation, and AI-enabled tools to improve campaign planning, personalization, operational efficiency, and performance.

Required Education and Experience

• Bachelor’s degree in marketing, communications or work experience equivalent, required
• 7-10 years of professional marketing experience/business experience, required
• 5-7 years of marketing/communications agency experience, preferred
• Transportation/Logistics industry background and/or business unit industry experience, preferred
• Demonstrated expertise in strategic marketing planning and execution, digital marketing and social media campaign management, required
• Excellent strategic thinking and problem-solving abilities, with a track record of delivering impactful marketing initiatives, required
• Strong communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels, required
• Ability to thrive in a fast-paced, dynamic environment, required
• Ability to design and implement marketing and/or communications strategies that support enterprise growth, required
• Excellent writing and content creation skills for social, email, and campaign materials, preferred
• Ability to manage multiple priorities in a fast-paced environment, required
• Proficiency with Microsoft Office and marketing platforms, required
• Collaborative mindset with strong communication and stakeholder management skills, required

Our Organization has a business casual environment and focuses on teamwork, associate development, training, and continuous improvement. We offer competitive wages, excellent affordable insurance benefits (including health, dental, vision and life), 401K plan, paid vacation and holidays.

Our Organization is an equal opportunity employer.