Strategic B2B Marketing Manager: Campaigns & Enablement

POS Professional Office Services, Inc.; Waterloo (IA); On-site; USD 85,000 - 120,000; Full time

Job summary

POS Professional Office Services, Inc. seeks a Marketing Manager to own the day-to-day development and execution of marketing programs across Print, EPS, and Public Sector lines.

You will collaborate with the VP of Sales Operations and division sales leadership to drive demand, manage campaigns, automation, content, collateral, and reporting. You will be responsible for plan/build/launch of integrated campaigns, Pardot administration, and coordinating cross-functional workflows while maintaining

Qualifications

• BA/BS in Marketing, Communications, or similar degree.
• 8+ years in B2B marketing with hands-on campaign execution experience.
• Proficiency in Pardot or similar marketing automation platform; certification a plus.
• Experience managing campaigns and reporting in Salesforce.
• Strong writing skills; ability to produce clear, concrete business content.
• Comfort with HTML and CMS-based web publishing.
• Highly organized, multi-campaign project management with cross-functional dependencies.
• Healthcare, print, or payments industry experience is a plus.
• Experience supporting a B2B sales team.

Responsibilities

• Plan, build, and launch integrated campaigns (email drips, direct mail, landing pages).
• Manage campaign setup and tracking in Salesforce including attribution and progress reporting.
• Coordinate timelines and deliverables across design, sales, and product stakeholders.
• Maintain evergreen campaigns as products and target lists evolve.
• Own Pardot administration: forms, templates, drip programs, segmentation, scoring.
• Manage lead routing and handoff to sales with hygiene and follow-up.
• Monthly reporting on lead volume, conversion, and attribution.
• Produce and maintain sales collateral and proposal support materials.
• Publish and refresh web pages and landing pages within POS brand standards.
• Oversee internal marketing newsletter and sales-facing communications.

Skills

B2B marketing

Campaign execution

Pardot

Marketing automation

Salesforce

Campaign management

Reporting

Writing

HTML

CMS publishing

Project management

Industry experience

Education

BA/BS in Marketing

Tools

Salesforce

Pardot

Job description

POS Professional Office Services, Inc. seeks a Marketing Manager to own the day-to-day development and execution of marketing programs across Print, EPS, and Public Sector lines.

You will collaborate with the VP of Sales Operations and division sales leadership to drive demand, manage campaigns, automation, content, collateral, and reporting. You will be responsible for plan/build/launch of integrated campaigns, Pardot administration, and coordinating cross-functional workflows while maintaining