Strategic B2B Events Marketing Lead

InStride; Los Angeles (CA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Step Forward program

401(k) plan with company match

Flexible vacation policy

Paid family leave

Best-in-class health care benefits

Job summary

InStride is seeking an experienced Events Marketing Manager to lead and optimize its corporate events strategy in a fast-paced B2B environment. You will partner with Marketing and Sales to align events with go-to-market priorities and drive pipeline growth through integrated campaigns and ABM strategies.

The role demands hands-on event execution, cross-functional leadership, and a data-driven mindset to maximize reach, engagement, and ROI across in-person and virtual formats.

Qualifications

• 5+ years of B2B marketing experience with event ownership and integrated campaigns.
• Experience managing complex in-person and virtual events end-to-end.
• Experience using CRM, marketing automation, and ABM platforms for targeting and measurement.
• Account-based marketing and target-account activation experience preferred.
• Creative, analytical, and proactive with a drive for continuous improvement.

Responsibilities

• Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars.
• Build the business strategy for priority events with objectives, target accounts, and success metrics.
• Plan and execute customer, prospect, executive, and third-party events that advance marketing and commercial objectives.
• Own end-to-end event execution including sponsorships, contracts, registration, messaging, booth design, marketing materials, staffing, budgets, and on-site execution.
• Develop Sales activation strategies for priority events with targeted outreach and timely follow-up.
• Use performance insights to inform future event investments and optimize ROI.
• Maintain InStride’s strategic events calendar and portfolio view.
• Travel may be required.

Skills

Strategic event marketing

Integrated campaign thinking

Sales and account alignment

Event management

Measurement and optimization

Cross-functional leadership

Project management

Tools

CRM

Marketing automation

ABM platforms

Job description

InStride is seeking an experienced Events Marketing Manager to lead and optimize its corporate events strategy in a fast-paced B2B environment. You will partner with Marketing and Sales to align events with go-to-market priorities and drive pipeline growth through integrated campaigns and ABM strategies.

The role demands hands-on event execution, cross-functional leadership, and a data-driven mindset to maximize reach, engagement, and ROI across in-person and virtual formats.