Strategic B2B Copywriter — Remote & Collaborative

The Keller Group; Phoenix (AZ); Hybrid; USD 65,000 - 95,000; Full time

Job summary

The Keller Group seeks a passionate B2B Copywriter to join a collaborative team of writers, strategists and marketing professionals. This role focuses on strategic business content with B2B emphasis, occasional B2C work, and a need for AP Style expertise.

You’ll research complex topics, adapt messaging for diverse audiences and channels, and use AI tools thoughtfully while meeting multiple deadlines in a hybrid/work-from-home environment.

Qualifications

• 4+ years of experience creating B2B content across digital, marketing, SEO, UX and PR.
• Strong writing and editing skills with AP Style proficiency.
• Ability to research complex topics and interview sources.
• Experience adapting messaging for diverse audiences and channels.
• Comfort with AI tools to support research and editing while preserving originality.

Responsibilities

• Create strategic B2B and occasional B2C content across marketing, advertising, digital, SEO, UX, email and PR.
• Write and edit long- and short-form content, including articles, blogs, websites, landing pages, case studies, email campaigns, social media, ads and PR materials.
• Translate complex information into clear, accurate and engaging messaging for diverse audiences.
• Conduct research, interviews and fact checking to support high-quality content development.
• Adapt voice, tone, structure and messaging for different audiences, channels and stages of the buyer journey.
• Apply AP Style, SEO principles, user experience best practices and brand guidelines to all content.
• Contribute ideas to content strategies, campaigns, editorial calendars and social media plans.
• Stay current on trends across content marketing, advertising, digital, SEO, UX, email and public relations.
• Use generative AI and other tools responsibly to support research, brainstorming and editing while maintaining originality and editorial judgment.
• Collaborate with internal teams, manage multiple projects, incorporate feedback and meet deadlines.

Skills

AP Style

SEO

Editing

Research

Time management

Communication

Tools

AI tools

Job description

The Keller Group seeks a passionate B2B Copywriter to join a collaborative team of writers, strategists and marketing professionals. This role focuses on strategic business content with B2B emphasis, occasional B2C work, and a need for AP Style expertise.

You’ll research complex topics, adapt messaging for diverse audiences and channels, and use AI tools thoughtfully while meeting multiple deadlines in a hybrid/work-from-home environment.