Copywriter

The Keller Group; Phoenix (AZ); Hybrid; USD 65,000 - 95,000; Full time

Job summary

The Keller Group seeks a passionate B2B Copywriter to join a collaborative team of writers, strategists and marketing professionals. This role focuses on strategic business content with B2B emphasis, occasional B2C work, and a need for AP Style expertise.

You’ll research complex topics, adapt messaging for diverse audiences and channels, and use AI tools thoughtfully while meeting multiple deadlines in a hybrid/work-from-home environment.

Qualifications

• 4+ years of experience creating B2B content across digital, marketing, SEO, UX and PR.
• Strong writing and editing skills with AP Style proficiency.
• Ability to research complex topics and interview sources.
• Experience adapting messaging for diverse audiences and channels.
• Comfort with AI tools to support research and editing while preserving originality.

Responsibilities

• Create strategic B2B and occasional B2C content across marketing, advertising, digital, SEO, UX, email and PR.
• Write and edit long- and short-form content, including articles, blogs, websites, landing pages, case studies, email campaigns, social media, ads and PR materials.
• Translate complex information into clear, accurate and engaging messaging for diverse audiences.
• Conduct research, interviews and fact checking to support high-quality content development.
• Adapt voice, tone, structure and messaging for different audiences, channels and stages of the buyer journey.
• Apply AP Style, SEO principles, user experience best practices and brand guidelines to all content.
• Contribute ideas to content strategies, campaigns, editorial calendars and social media plans.
• Stay current on trends across content marketing, advertising, digital, SEO, UX, email and public relations.
• Use generative AI and other tools responsibly to support research, brainstorming and editing while maintaining originality and editorial judgment.
• Collaborate with internal teams, manage multiple projects, incorporate feedback and meet deadlines.

Skills

AP Style

SEO

Editing

Research

Time management

Communication

Tools

AI tools

Job description

We’re seeking a passionate, versatile B2B Copywriter who is eager to keep learning, passionate about content, and poised to work with a team of highly skilled writers, strategists and marketing professionals. This is a rare opportunity to join an organization renowned for producing award-winning content and attracting elite writing talent.

As a B2B Copywriter, you’ll be responsible for creating strategic content primarily for business audiences, with opportunities for B2C work across marketing, advertising, digital, SEO, UX, email and PR. You’ll need strong AP Style expertise and the ability to write clear, compelling long- and short-form content across a wide range of channels. The ideal candidate can research complex topics, interview sources, adapt messaging for different audiences and platforms, stay ahead of content trends and use AI tools thoughtfully and responsibly. This role will be fortunate to enjoy the focus and flexibility of a hybrid/heavily work from home role while being part of a highly collaborative, communicative team that regularly comes together to exchange ideas, attend industry events and meet with clients. Success in this role will require exceptional writing and editing skills, creativity, curiosity, organization and the ability to manage multiple deadlines in a dynamic and deadline driven environment.

B2B Copywriter Responsibilities:

• Create strategic B2B and occasional B2C content across marketing, advertising, digital, SEO, UX, email and PR.
• Write and edit long- and short-form content, including articles, blogs, websites, landing pages, case studies, email campaigns, social media, ads and PR materials.
• Translate complex information into clear, accurate and engaging messaging for diverse audiences.
• Conduct research, interviews and fact checking to support high-quality content development.
• Adapt voice, tone, structure and messaging for different audiences, channels and stages of the buyer journey.
• Apply AP Style, SEO principles, user experience best practices and brand guidelines to all content.
• Contribute ideas to content strategies, campaigns, editorial calendars and social media plans.
• Stay current on trends across content marketing, advertising, digital, SEO, UX, email and public relations.
• Use generative AI and other tools responsibly to support research, brainstorming and editing while maintaining originality and editorial judgment.
• Collaborate with internal teams, manage multiple projects, incorporate feedback and meet deadlines.

B2B Copywriter Qualifications:

• 4+ years of experience creating B2B content, with some B2C experience, across digital, marketing, advertising, SEO, UX, email and PR channels.
• Strong writing and editing skills across long- and short-form content, with proficiency in AP Style, SEO and user-focused messaging.
• Ability to research complex topics, conduct interviews and translate information into clear, engaging content for diverse audiences.
• Knowledge of content trends, audience adaptation, brand voice and responsible use of AI tools in the content process.
• Excellent communication, collaboration, organization and time-management skills, with the ability to work independently in a remote environment.