Strategic B2B Campaign Marketing Lead

Brentwood Industries, Inc.; Reading (Berks County); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401K with employer match

Job summary

Brentwood Industries, Inc. in Reading, PA seeks a Campaign Marketing Specialist to develop and execute integrated marketing campaigns across business units, translating product strategies into coordinated activities and measuring success with KPI-driven analysis.

The role coordinates with Product Marketing, Sales, Creative, Events, and other stakeholders, supporting both domestic and international markets. A 4+ year track record in B2B marketing and hands-on experience with marketing automation

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, with 4+ years of progressive B2B marketing experience, including hands‑on experience developing and executing integrated marketing campaigns.
• Strong campaign planning and project management skills.
• Hands‑on experience with marketing automation and CRM.
• Experience with digital marketing channels and data-driven optimization.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Develop and execute integrated marketing campaigns across channels and audiences.
• Plan campaigns across email, web, social media, paid media, events, and other platforms.
• Coordinate execution with internal and external resources to deliver campaigns on schedule.
• Develop demand generation and lead nurturing using marketing automation and segmentation.
• Establish KPIs and tracking; monitor performance and optimize accordingly.
• Collaborate with Product Marketing, Sales, Creative, Events and others to maximize impact.

Skills

Campaign planning

Project management

Marketing automation

CRM platforms

Email marketing

Audience segmentation

Lead nurturing

Campaign analytics

Digital marketing

Communication skills

Cross-functional collaboration

Analytical thinking

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Marketing automation platforms

CRM software

Email platforms

Job description

Brentwood Industries, Inc. in Reading, PA seeks a Campaign Marketing Specialist to develop and execute integrated marketing campaigns across business units, translating product strategies into coordinated activities and measuring success with KPI-driven analysis.

The role coordinates with Product Marketing, Sales, Creative, Events, and other stakeholders, supporting both domestic and international markets. A 4+ year track record in B2B marketing and hands-on experience with marketing automation