Campaign Marketing Strategist — B2B Growth

Brentwood Industries, Inc.; Reading (Berks County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401K w/employer match

Pleasant work environment

Competitive wage and benefits

Job summary

Brentwood Industries, Inc. in Reading, PA is seeking a Campaign Marketing Specialist to develop and execute integrated marketing campaigns across business units, translating product marketing strategies into coordinated, measurable activities.

The role plans campaigns across channels and audiences, coordinates with internal and external resources, and uses performance data to optimize results. The position supports domestic and international markets, requiring a Bachelor’s degree plus 4+ years

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, with 4+ years of progressive B2B marketing experience.
• Hands-on experience developing and executing integrated marketing campaigns across channels.
• Strong campaign planning and project management skills with ability to manage multiple initiatives.
• Experience with marketing automation and CRM platforms, including email marketing, audience segmentation, workflows, and reporting.

Responsibilities

• Build campaign plans that define objectives, target audiences, content and asset needs, timing, calls to action, and measures of success.
• Plan and execute campaign activities across channels such as email, web, social media, paid media, events, and other relevant platforms.
• Execute key campaign activities and coordinate execution across internal and external resources to deliver campaigns on schedule.
• Develop and execute demand generation and lead nurturing activities to attract, engage, and move target audiences through the buyer journey; partner with Product Marketing and Sales to support effective lead progression and follow-up.
• Establish campaign goals, key performance indicators, and consistent tracking practices; monitor and analyze campaign performance, identify trends and opportunities, and use insights to optimize current and future marketing efforts.
• Identify opportunities to improve campaign processes, channel effectiveness, marketing technology use, and measurement practices to strengthen campaign performance and Marketing effectiveness over time.

Skills

Campaign planning

Project management

Marketing automation

CRM platforms

Email marketing

Digital marketing

Analytics

Stakeholder collaboration

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Job description

Brentwood Industries, Inc. in Reading, PA is seeking a Campaign Marketing Specialist to develop and execute integrated marketing campaigns across business units, translating product marketing strategies into coordinated, measurable activities.

The role plans campaigns across channels and audiences, coordinates with internal and external resources, and uses performance data to optimize results. The position supports domestic and international markets, requiring a Bachelor’s degree plus 4+ years