Strategic Analytics Lead - Financial Services

dentsu; United States; Hybrid; USD 78,000 - 112,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

dentsu is seeking a Lead Analyst, Analytics to join our team and translate business problems into scalable data-driven solutions. You will work with cross-functional teams and clients to deliver actionable insights that align with marketing objectives.

You’ll build predictive models, run A/B tests, develop segmentation strategies, and deploy dashboards. Proficiency in Python and SQL, BigQuery, and Tableau is required, with a Finance/FS background preferred.

Qualifications

• Bachelor’s or Master’s degree in a data-related field.
• 4–6 years of experience in advanced analytics or data science.
• Excellent verbal and written communication with client-facing experience.
• Proficiency in SQL (BigQuery preferred) and Python.
• Experience with Tableau.
• Familiarity with Financial Services data and products.

Responsibilities

• Perform ROI modeling, attribution analysis, and campaign effectiveness assessment.
• Develop customer segmentation models for targeted mail campaigns.
• Conduct A/B testing and multivariate analysis to optimize campaigns.
• Design, build, and maintain predictive models for direct mail response and customer lifetime value.
• Develop, implement, and maintain statistical and machine learning models using Python and SQL.
• Create dashboards and automated reports to track KPIs and model health.
• Write efficient SQL for data preparation and build data pipelines.
• Mentor junior analysts and contribute to knowledge sharing initiatives.

Skills

SQL (BigQuery)

Python

Tableau

Client-facing communication

Statistical thinking

Education

Bachelor’s or Master’s degree in Data Science, Computer Science, Mathematics, Statistics, Business Analytics, or related field

Tools

Google BigQuery

Tableau

Job description

dentsu is seeking a Lead Analyst, Analytics to join our team and translate business problems into scalable data-driven solutions. You will work with cross-functional teams and clients to deliver actionable insights that align with marketing objectives.

You’ll build predictive models, run A/B tests, develop segmentation strategies, and deploy dashboards. Proficiency in Python and SQL, BigQuery, and Tableau is required, with a Finance/FS background preferred.