Strategic Alliances Director - HCM Growth & Partnerships

asuresoftware; Austin (TX); Remote; USD 175,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision, HSA, FSA - On

401K with 3% safe harbor

Employee Stock Purchase Program

Fitness Reimbursement Program

Self-Managed PTO

Job summary

Asure Software, a remote-friendly leader in HCM solutions, seeks a Director of Strategic Alliances to build and scale partnerships that generate qualified pipeline, recurring revenue, and long‑term customer growth across SMBs.

You will own the full partner lifecycle, define viable collaboration models, and collaborate with Sales, Marketing, Product, and Finance to drive measurable outcomes for clients. This role requires strategic vision, executive communication, and travel about 20%.

Qualifications

• 8+ years of experience in strategic alliances, channel sales, partner development, business development, HCM sales, or a related go‑to‑market role.
• Demonstrated success building partnerships that generated measurable pipeline and revenue.
• Direct experience within the payroll, HCM, HR technology, benefits, retirement, or small‑business services ecosystem.
• Strong understanding of small and mid‑market sales cycles, trusted‑advisor channels, referral economics, reseller models, account mapping, pipeline management, forecasting, and executive relationship management.
• Commercial and analytical mindset with the ability to connect alliance strategy to customer acquisition, recurring revenue, retention, expansion, and program ROI.
• Experience negotiating partnership agreements, revenue‑share structures, performance expectations, and go‑to‑market commitments.
• Proven ability to build trusted relationships with partner executives, sales leaders, relationship managers, consultants, implementation teams, and internal revenue stakeholders.
• Excellent executive communication, presentation, negotiation, and storytelling skills.

Responsibilities

• Develop and execute an HCM alliance strategy aligned with SMB growth priorities.
• Identify, recruit, negotiate, launch, and grow high‑potential partners across priority channels.
• Own annual goals for partner‑sourced and partner‑influenced pipelines and revenue.
• Build business cases for new partnerships evaluating market opportunity, fit, revenue potential, and speed to market.
• Create partner business plans with target markets, ICPs, and revenue targets.
• Structure and negotiate referral, reseller, revenue‑share, marketplace, and co‑selling relationships.
• Partner with Sales to develop and close partner‑generated opportunities.
• Translate payroll, HR, and compliance capabilities into compelling partner value propositions.
• Develop repeatable partner sales plays and enablement tools.
• Lead onboarding, training, pipeline reviews, and quarterly business reviews.
• Collaborate with Marketing on joint campaigns and demand‑gen programs.
• Work cross‑functionally to ensure partnerships are commercially and technically prepared.
• Maintain accurate CRM and PRM records, pipelines, and scorecards.
• Monitor performance and adjust programs based on ROI.
• Represent Asure in executive partner meetings and industry events.

Skills

Strategic alliances

Channel sales

Business development

HCM sales

Forecasting

CRM platforms

Travel flexibility

Education

Bachelor’s degree

Tools

Salesforce

Job description

Asure Software, a remote-friendly leader in HCM solutions, seeks a Director of Strategic Alliances to build and scale partnerships that generate qualified pipeline, recurring revenue, and long‑term customer growth across SMBs.

You will own the full partner lifecycle, define viable collaboration models, and collaborate with Sales, Marketing, Product, and Finance to drive measurable outcomes for clients. This role requires strategic vision, executive communication, and travel about 20%.