Strategic Affiliate & Creator Partnerships Lead

Inked Brands Inc; Bowling Green (KY); On-site; USD 50,000 - 55,000; Full time

Job summary

Inked Brands Inc. is seeking an experienced Affiliate Marketing Manager to lead day-to-day management of affiliate and creator programs across Ecommerce, Amazon, and TikTok Shop.

You will recruit and onboard new affiliates, expand the pipeline across creators, and build strong relationships with high-performing partners to drive measurable sales and brand growth. The role requires 2+ years in affiliate or influencer marketing, excellent communication, and strong project management.

Qualifications

• 2+ years of experience in affiliate marketing, influencer marketing, partnerships, business development, or related marketing role.
• Experience managing affiliate or creator relationships and campaigns.
• Strong written and verbal communication skills with the ability to build authentic professional relationships.
• Highly organized with strong project management and follow-through skills.
• Comfortable managing multiple brands, campaigns, timelines, and partner relationships simultaneously.
• Analytical mindset with the ability to interpret performance data and make strategic recommendations.

Responsibilities

• Own the day-to-day management of affiliate and creator programs across brand portfolio for Ecommerce, Amazon, and TikTok Shop.
• Recruit, onboard, and activate new affiliates that align with each brand's target audience and positioning.
• Develop outreach strategies to grow the affiliate pipeline across creators, influencers, niche communities, and other relevant partners.
• Build and maintain strong relationships with high-performing affiliates.
• Monitor affiliate activity and proactively re-engage inactive or underperforming partners.
• Coordinate affiliate onboarding, product education, promotional calendars, commission structures, discount codes, and campaign opportunities.
• Manage tiered rewards, bonuses, sales incentives, exclusive perks, and other programs that encourage increased performance.
• Ensure affiliates have the assets, product information, creative direction, and promotional support needed to successfully represent each brand.
• Identify complementary brands and partnerships for lead gen giveaways, UGC content, product collaborations, cross-promotions, events, and other strategic opportunities.
• Evaluate performance and make recommendations regarding renewals, expanded partnerships, paid campaigns, or affiliate opportunities

Skills

Affiliate marketing

Influencer marketing

Partnerships

Business development

Communication

Project management

Analytical mindset

Time management

Tools

Affiliate platforms

Ecommerce platforms

Marketing analytics tools

Job description

Inked Brands Inc. is seeking an experienced Affiliate Marketing Manager to lead day-to-day management of affiliate and creator programs across Ecommerce, Amazon, and TikTok Shop.

You will recruit and onboard new affiliates, expand the pipeline across creators, and build strong relationships with high-performing partners to drive measurable sales and brand growth. The role requires 2+ years in affiliate or influencer marketing, excellent communication, and strong project management.