Strategic Admissions & Marketing Director

Healthcare Nursing Center; Asheville (NC); On-site; USD 42,000 - 64,000; Full time

Job summary

Healthcare Nursing Center in Asheville, NC is seeking an experienced Admissions and Marketing Coordinator to join our team. The role focuses on managing inquiries, tours, and the admissions process to ensure a smooth transition for residents.

The ideal candidate has strong communications skills, prior healthcare experience, and the ability to coordinate with Marketing, Nursing, and Business Office staff to optimize occupancy and census targets.

Qualifications

• Associates or Bachelor’s degree in Business, Communications, or related field preferred; equivalent related work experience may be acceptable.
• Minimum of two years of experience in a health care setting; long-term care setting preferred.
• Excellent verbal and written English communication skills.
• Ability to communicate at all organizational levels and work well in a team environment.
• Strong attention to detail and organizational skills, with ability to manage multiple projects.

Responsibilities

• Respond to inquiry calls from referral sources and families.
• Conduct facility tours for prospective residents and families.
• Manage admissions by updating bed availability and services information.
• Coordinate inquiry process and follow up to maximize occupancy.
• Monitor census, quality mix, and bed management needs.
• Process admissions paperwork and ensure signatures and payor information.
• Communicate special needs of new admits to staff for smooth transition.
• Chair daily admission meetings to discuss changes and bed management.
• Collaborate with Marketing, Nursing, and Business Office to support admissions decisions.

Skills

Communication skills (verbal & written

Team collaboration

Organizational skills

Attention to detail

Education

Associates or Bachelor's degree in Business, Communications, or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Internet navigation

Job description

Healthcare Nursing Center in Asheville, NC is seeking an experienced Admissions and Marketing Coordinator to join our team. The role focuses on managing inquiries, tours, and the admissions process to ensure a smooth transition for residents.

The ideal candidate has strong communications skills, prior healthcare experience, and the ability to coordinate with Marketing, Nursing, and Business Office staff to optimize occupancy and census targets.