Admissions and Marketing Director

Healthcare Nursing Center; Asheville (NC); On-site; USD 42,000 - 64,000; Full time

Job summary

Healthcare Nursing Center in Asheville, NC is seeking an experienced Admissions and Marketing Coordinator to join our team. The role focuses on managing inquiries, tours, and the admissions process to ensure a smooth transition for residents.

The ideal candidate has strong communications skills, prior healthcare experience, and the ability to coordinate with Marketing, Nursing, and Business Office staff to optimize occupancy and census targets.

Qualifications

• Associates or Bachelor’s degree in Business, Communications, or related field preferred; equivalent related work experience may be acceptable.
• Minimum of two years of experience in a health care setting; long-term care setting preferred.
• Excellent verbal and written English communication skills.
• Ability to communicate at all organizational levels and work well in a team environment.
• Strong attention to detail and organizational skills, with ability to manage multiple projects.

Responsibilities

• Respond to inquiry calls from referral sources and families.
• Conduct facility tours for prospective residents and families.
• Manage admissions by updating bed availability and services information.
• Coordinate inquiry process and follow up to maximize occupancy.
• Monitor census, quality mix, and bed management needs.
• Process admissions paperwork and ensure signatures and payor information.
• Communicate special needs of new admits to staff for smooth transition.
• Chair daily admission meetings to discuss changes and bed management.
• Collaborate with Marketing, Nursing, and Business Office to support admissions decisions.

Skills

Communication skills (verbal & written

Team collaboration

Organizational skills

Attention to detail

Education

Associates or Bachelor's degree in Business, Communications, or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Internet navigation

Job description

Skilled nursing facility in Western NC looking for an experienced Admissions and Marketing Coordinator to join our dynamic team.

Asheville, NC Facility seeking an experiencedAdmissions Coordinator to join our team.

What you will do:

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
• Conduct facility tours.
• Manage the admission process by maintaining updated bed availability and facility services information at all times.
• Manage the inquiry process professionally, timely and with appropriate follow-up.
• Effectively manage occupancy levels and census/premium mix enhancement.
• Understand census, quality mix and bed management needs of the facility.
• Process admissions paperwork, ensure appropriate payor source, etc. and obtain signatures from residents or responsible parties prior to each admission.
• Communicate special needs of new admits to staff to facilitate a smooth transition.
• Alert appropriate department supervisors and building staff of projected changes, i.e. admissions, bed changes, and discharges, by chairing daily admission meeting to discuss forthcoming changes. Utilize bed management principles.
• Maintain a close working relationship with the Marketing Director, Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.

What you need:

• Associates or Bachelor’s degree in Business, Communications, or related field preferred; equivalent related work experience may be acceptable.
• Minimum of two (2) years of experience in a health care setting; long-term care setting preferred.
• Equivalent experience in a Director of Admissions position may be acceptable.
• Effective verbal and written English communication skills.
• Demonstrated basic to intermediate skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
• Highest level of professionalism with the ability to maintain confidentiality.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
• Customer service oriented with the ability to work well under pressure.
• Strong attention to detail and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with high level of quality and productivity.