Strategic Accounts Manager

Nexstar Media Group, Inc.; Roanoke (VA); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Unlimited earning potential

Bi-weekly paychecks

Great benefits – Medical, dental, and

401k, PTO and more

Job summary

WFXR in Roanoke, Virginia is seeking a Digital Strategist to join our team as a Strategic Account Manager. You will work with the sales team to grow digital accounts and craft plans using our digital tools.

The role includes prospecting, presenting to clients, managing campaigns with vendors, and coordinating with creative services to deliver compelling digital advertising. A bachelor’s degree and strong knowledge of the digital space are required.

Qualifications

• Bachelor’s degree in Marketing/Advertising/Mass Communications or equivalent
• Strong knowledge of the digital space
• Valid driver’s license with acceptable driving record
• Organized, detail-oriented and quick to learn in a fast-paced environment
• Ability to advise sellers and decision makers on digital opportunities and products
• Proficiency with MS Office (Word, Excel, PowerPoint)

Responsibilities

• Grow existing and new digital accounts
• Implement strategies to grow digital revenue
• Establish relationships with local business community
• Prospect, qualify, close and grow new business
• Make sales calls to prospective clients
• Prepare and deliver sales presentations
• Collaborate with sales team and vendors on campaigns and performance feedback
• Provide clients with rate information for advertising across media
• Work with creative services on client ads for digital campaigns
• Handle order entry, contracts, follow-up and collections
• Perform other duties as assigned

Skills

Account management

Digital strategy

Sales

Presentations

Campaign management

Client relations

MS Office

Education

Bachelor’s degree in Marketing/Advertising/Mass Communications

Tools

MS Office

Job description

Do you love new technology, social or digital media?

If so, let’s talk! We may have the perfect role for you! WFXR in Roanoke, Virginia, is looking for a Digital Strategist to join our team as a Strategic Account Manager.

We serve Roanoke, Lynchburg, the New River Valley and surrounding counties, with digital reach across the world. You’ll work alongside our sales team with local businesses to find out what makes them unique and help craft creative plans to share that information using our digital tools.

Job Description for the Digital Sales Executive:

• Working with the existing team to help grow existing and new digital accounts.

• Implement strategies to consistently grow digital revenue.

• Establishes credible relationships with local business community.

• Prospect, qualify, close, and grow NEW business.

• Makes sales calls on prospective clients.

• Work with the sales team to prepare and deliver sales presentations to clients.

• Continue to learn and implement new strategies and products.

• Work with sales team and vendors to oversee client campaigns, updating them as needed, and providing feedback to clients on campaign performance.

• Provides clients with information regarding rates for advertising placement in all media.

• Work with creative services in the production of client’s creative elements for digital advertising campaigns.

• Responsible for order entry, contracts, follow-up, and collections.

• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Strong knowledge of the digital space
• Valid driver’s license with an acceptable driving record.
• Organized, detail-oriented, and eager to learn in a fast-paced change-oriented environment
• Ability to advise sellers and decision makers on digital opportunities and products
• Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment required.

What’s in it for you:

• Unlimited earning potential – good commission rates and bonuses
• Reliable bi-weekly paychecks
• Great benefits – Medical, dental, vision, 401k, PTO, legal support and more

Salary: $60,000 annual