Strategic Account Executive - Data-Driven Multi-Platform Ads

Hearst Corporation; Oklahoma City (OK); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) matching

Paid Time Off

Job summary

KOCO-TV, Hearst Television's ABC affiliate in Oklahoma City, OK, is seeking an Account Executive. You will act as a trusted advisor to local businesses, delivering multi-platform marketing strategies using broadcast, digital, CRM, and AI-enabled tools to drive measurable results.

This in-person role reports to the Local Sales Manager and focuses on revenue growth, client partnerships, and data-informed solutions across TV, digital, and streaming platforms.

Qualifications

• 3+ years of sales experience in media, digital, or related field.
• Proven success in new business development.
• Experience using data, analytics, or AI tools to support sales efforts.
• Experience using CRM platforms to manage client relationships and sales pipeline.
• Strong communication and negotiation skills.

Responsibilities

• Generate revenue by selling integrated TV, digital, and multi-platform advertising solutions.
• Prospect, develop, and close new business opportunities.
• Build and maintain relationships with business owners and decision-makers.
• Manage and grow an active book of business through ongoing client engagement.
• Develop data-informed marketing solutions using audience insights, CRM systems, and AI-enabled tools.
• Create and deliver compelling sales presentations that align with client objectives.
• Negotiate pricing and maximize revenue across accounts.
• Meet or exceed sales targets consistently.
• Collaborate with internal teams to support client success and team performance.

Skills

Consultative selling

Relationship building

Negotiation

Data-driven selling

Strong communication

Tools

Microsoft Dynamics

AI tools

Job description

KOCO-TV, Hearst Television's ABC affiliate in Oklahoma City, OK, is seeking an Account Executive. You will act as a trusted advisor to local businesses, delivering multi-platform marketing strategies using broadcast, digital, CRM, and AI-enabled tools to drive measurable results.

This in-person role reports to the Local Sales Manager and focuses on revenue growth, client partnerships, and data-informed solutions across TV, digital, and streaming platforms.