Strategic Account Director - Franchise Growth

Perseus Group; United States; Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Profit sharing bonus

Medical, dental, vision benefits

401(k) with company match

Job summary

Perseus Group is seeking an Associate Account Director to act as a strategic advisor and primary corporate relationship owner for franchise and multi-location brands. You will drive retention, growth, and adoption of Enspire’s digital marketing, websites, local SEO, and AI solutions.

You will collaborate with executive leadership, marketing and operations teams, and franchise owners to align business objectives with measurable marketing outcomes, while leading strategic reviews, quarterly

Qualifications

• 5+ years of client success, account management, consulting, digital marketing, or franchise marketing experience.
• Experience working directly with executive-level stakeholders, including VP and C-suite leadership.
• Strong understanding of franchise, multi-location, or enterprise marketing environments.
• Proven ability to manage complex client relationships and drive retention and growth.
• Strong knowledge of Paid Search, Social Advertising, SEO, Local SEO, Display, Conversion Optimization, and Analytics.
• Ability to interpret data and communicate business-focused insights.
• Exceptional presentation, communication, and relationship-building skills.
• Experience managing cross-functional teams and strategic initiatives.
• Bachelor’s Degree in Marketing, Communications, Business or related field preferred.
• Franchise industry experience strongly preferred.
• Google Ads Certification preferred.

Responsibilities

• Serve as executive relationship owner for assigned franchise and multi-location brands.
• Build trusted advisor relationships with VPs, C-suite leaders, and franchise development teams.
• Lead strategic business reviews, QBRs, annual planning, and executive presentations.
• Drive retention, growth, network adoption, and overall account health.
• Identify opportunities to expand Enspire solutions including Paid Media, Local SEO, Websites, and AI-enabled solutions.
• Collaborate with Digital Marketing Consultants to improve franchisee adoption, engagement, and satisfaction.
• Serve as an escalation point for corporate and franchisee concerns.
• Translate marketing performance data into actionable business recommendations.
• Leverage reporting, analytics, CRM insights, and AI-driven tools to uncover opportunities.
• Partner with Advertising Strategists, SEO Strategists, Analysts, and Leadership to develop client-specific growth strategies.
• Manage cross-functional projects and ensure successful execution of strategic initiatives.
• Mentor internal team members and support professional development initiatives.
• Represent Enspire at conferences, conventions, franchise events, webinars, and client meetings.
• Maintain expertise in franchise marketing, AI technologies, local marketing, and emerging digital trends.

Skills

Executive relationship management

Strategic account management

Advertising analytics

Franchise marketing knowledge

Communication & presentation

Cross-functional collaboration

Education

Bachelor's Degree in Marketing, Communications, Business

Tools

Google Ads

CRM software

Job description

Perseus Group is seeking an Associate Account Director to act as a strategic advisor and primary corporate relationship owner for franchise and multi-location brands. You will drive retention, growth, and adoption of Enspire’s digital marketing, websites, local SEO, and AI solutions.

You will collaborate with executive leadership, marketing and operations teams, and franchise owners to align business objectives with measurable marketing outcomes, while leading strategic reviews, quarterly